BuildMyBod Health featured at MAX!

max

Share BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock.   What’s in store … Continue reading

Call to action: ebooks and newsletters are so 1980’s

call to action

Share If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads … Continue reading

Taking over an existing plastic surgery practice

existing plastic surgery practice

Share Tomorrow, I’ll be part of the Late Career Boot Camp at the American Society of Plastic Surgery Annual Meeting, discussing my experience taking over an existing plastic surgery practice in 2013. In preparation, I gathered some great data points and … Continue reading

Be patient, your breast implants will drop! [video]

breast implants will drop

ShareThere’s nothing more angst-ridden for a patient (and their plastic surgeon) than waiting for breast implants to drop. But as the case below demonstrates, breast implants will drop, eventually. It may take some time and in rare cases, a revision … Continue reading

BuildMyBod founder speaking at OAASC today!

oaasc

Share The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm.   The OAASC The mission of the … Continue reading

Put the swimming bitmoji on the liposuction canister. Wait, what?!

bitmoji

Share The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo … Continue reading

To BBL or Not to BBL?

bbl

Share For the uninitiated, BBL is short for Brazilian Butt Lift. Some think it’s only an operation for those starring in a J. Lo  or Pitbull video. “Butt” it can be appropriate for more patients than you’d expect.   Who’s a … Continue reading

Just like $h!t happens, postop wounds happen! [video]

postop wounds

Share It’s an unfortunate fact of surgery that postop wounds can occur. Doesn’t necessarily mean the patient or the doctor did anything wrong. Even with a high intake of protein before or after surgery to improve wound healing, wounds can … Continue reading

How fast to follow up with a lead – the paradigm is shifting (and that’s good!)

follow up with a lead

ShareWhen it comes to following up with leads, it seems like you can’t follow up with a lead fast enough! Every article providing advice recommends a quicker response time. But that paradigm is changing. How fast to follow up with … Continue reading

BuildMyBod Founder speaking during FFAS Webinar

ffas

ShareBuildMyBod Health founder Dr. Jonathan Kaplan will be participating in the Foundation for Facial Aesthetic Surgery – FFAS webinar – on Wednesday, August 15th. The webinar, which is invite only, will also host Candace Crowe and Catherine Maley.   What’s on … Continue reading

Get to know your potential patients before your competition does!

competition

Share Aside from passive word of mouth and referrals, most practices rely on proactive lead generation to build their patient base. Let’s assume everyone promotes their practice through social media or more traditional advertising. How would a doctor stand out … Continue reading