Interacting with potential patients on social media

potential patients

Share In the past, a patient could search a doctor’s website or watch their YouTube channel anonymously. Not anymore! With the advent of social media, a physician’s practice can gain valuable insights into what potential patients are considering or thinking. … Continue reading

Breast asymmetry correction with implants and lift [video]

breast asymmetry correction

Share Breast asymmetry correction is one of the most complex breast procedures around. The complexity is due to the myriad of ways to fix the asymmetry. It’s not just a matter of size, but also of shape. And then you … Continue reading

Lowering the mental barrier to lead generation in healthcare

lead generation

Share There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. … Continue reading

Be on the right side of history when it comes to price transparency

price transparency

Share The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency.   Most surgery centers simply list a menu of cash prices There are … Continue reading

Price transparency is a customer service opportunity in healthcare

price transparency

ShareJohn DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in … Continue reading

Hospitals posting prices. A good start.

Share You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump … Continue reading

BuildMyBod Founder speaking at AACS in Orlando

dr. bilge gregory

Share Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando.   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health … Continue reading

Kelsey’s rant (kelseykaplanfashion on IG): What to look for in your doctor [video]

kelsey kaplan fashion

ShareI don’t know what got her going but my wife, Kelsey, or kelseykaplanfashion on Instagram, went on a humorous tirade on what to look for in a plastic surgeon. It’s her 5 standards that lead to THE gold standard in … Continue reading

BuildMyBod Health founder speaking at Nazarian Institute

nazarian institute

Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Nazarian Institute this weekend. The meeting is open to everyone trying to take their branding and customer service experience to the next level. You can sign up … Continue reading

2019 BuildMyBod Health Annual Pricing Report [infographic]

2019 BuildMyBod Health Annual Pricing Report

Share BuildMyBod Health is the number one online marketplace for healthcare services. It provides consumers and employees of self-funded plans with its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is … Continue reading

Price TransCAREncy, not price transparency

price transcarency

ShareWhat’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its … Continue reading