Share BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock. What’s in store … Continue reading
Share If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads … Continue reading
Share Tomorrow, I’ll be part of the Late Career Boot Camp at the American Society of Plastic Surgery Annual Meeting, discussing my experience taking over an existing plastic surgery practice in 2013. In preparation, I gathered some great data points and … Continue reading
ShareThere’s nothing more angst-ridden for a patient (and their plastic surgeon) than waiting for breast implants to drop. But as the case below demonstrates, breast implants will drop, eventually. It may take some time and in rare cases, a revision … Continue reading
Share The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm. The OAASC The mission of the … Continue reading
Share BOTOX® and XEOMIN® are similar injections that many doctors use to treat wrinkles to the face. They work by relaxing muscles that cause those wrinkles. But today, we’re going to focus on some of the less common uses of … Continue reading
Share I just attended the Fall meeting of the Cleveland Clinic Alumni Board of Directors. The biannual meetings of the Board of Directors provides an opportunity for the Clinic to show alumni from around the country, what various departments are … Continue reading
Share The other day I was in a Lyft going somewhere awesome I’m sure! The driver asked what I did and I explained that I’m a plastic surgeon. Their first comment was, “do people get plastic surgery in San Francisco?” … Continue reading
Share The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo … Continue reading
Share For the uninitiated, BBL is short for Brazilian Butt Lift. Some think it’s only an operation for those starring in a J. Lo  or Pitbull video. “Butt” it can be appropriate for more patients than you’d expect. Who’s a … Continue reading
Share It’s an unfortunate fact of surgery that postop wounds can occur. Doesn’t necessarily mean the patient or the doctor did anything wrong. Even with a high intake of protein before or after surgery to improve wound healing, wounds can … Continue reading
ShareWhen it comes to following up with leads, it seems like you can’t follow up with a lead fast enough! Every article providing advice recommends a quicker response time. But that paradigm is changing. How fast to follow up with … Continue reading
Share With every new patient I see, whether they’ve had Botox or Xeomin elsewhere or they’re “virgins,” they always reference the same myths about Botox. It’s not their fault. When patients read the same bad info online or hear the … Continue reading
ShareBuildMyBod Health founder Dr. Jonathan Kaplan will be participating in the Foundation for Facial Aesthetic Surgery – FFAS webinar – on Wednesday, August 15th. The webinar, which is invite only, will also host Candace Crowe and Catherine Maley. What’s on … Continue reading
Share Aside from passive word of mouth and referrals, most practices rely on proactive lead generation to build their patient base. Let’s assume everyone promotes their practice through social media or more traditional advertising. How would a doctor stand out … Continue reading
ShareI often find myself conflicted when I see a patient in a social situation. At first, maybe that doesn’t seem like a thorny issue. But if you think about it for just a second, you’ll realize it can be a … Continue reading
