Weight management programs are highly sought-after solutions provided by medical professionals to help patients in reaching their weight loss objectives and inspiring a well-rounded, healthy lifestyle. These programs are extremely valuable for individuals who are able to achieve long-lasting results that would have been difficult to attain on their own.
As medical professionals, establishing a weight loss management program can bring numerous advantages for both your patients and your business. You can provide excellent care to your patients while also growing your business and enhancing your reputation among your current patient base.
We are always looking for that perfect “win-win” scenario, and weight management programs provide just that: a solution that benefits your patients while bringing in revenue for your business. Let us look at just how this “win-win” plays out with a weight management program.
Patient Wins
Improved Health
The most obvious win for your patients is that they are provided with a solution that helps get themselves in better health. This is done through weight loss programs as well as supplementation. Countless individuals have tried and failed to lose weight and get healthier on their own.
With a weight management program, patients can work towards shedding pounds and improving their chances of reaching their desired medical objectives with the guidance of trained professionals. This can help reduce the potential complications that may occur from weight loss and cosmetic procedures. By offering a weight management program, patients can achieve their desired results effectively, quickly, and safely.
Accountability
One of the issues with weight loss efforts for patients trying to do it on their own is accountability. Sometimes they are embarrassed to share that they are unhappy with their weight and refuse to confide in anyone. Other times the people keeping them accountable can be rude or provide a type of accountability that is not compatible with the patient, leading to additional frustration.
A weight management program establishes accountability with a trusted professional that can help the patient stick to their program in a supportive way. This benefit cannot be underestimated in its effectiveness.
Trust
Having a medical professional successfully guide a patient to a healthier weight helps the patient establish trust with the practice. This means when they have other issues, they know they can bring it to their doctor, even if it is something outside of a weight issue.
Practice Wins
Broaden Patient Base
There is a fairly obvious correlation between satisfied patients and increased business. A patient who has successfully completed your weight management program and emerged with improved health will share their experience with others. They will discuss how their doctor provided them with a highly effective program that enabled them to achieve their goals and regain a sense of self-assurance that had previously been lacking.
When others learn about the achievements of their loved ones, they might feel inspired to pursue similar endeavors. They might discover that their personal physician does not provide a similar program. It goes a long way to be able to offer a solution rather than informing them that the program they are seeking is not available.
Increase Revenue
It feels good helping others achieve their goals, especially when it comes to weight management. It also has financial relevance. You are opening your business up to another source of revenue that appeals to an extremely wide patient population. Over 70% of Americans are either overweight or obese. So, 7/10 potential patients in your area could benefit from weight management program. That is a huge market and a fantastic opportunity for revenue growth in your business.
Build Reputation in Your Community
Your practice’s reputation will be enhanced by implementing a weight management program. This type of program demonstrates to your patient base that you are expressing genuine concern for their well-being and hoping to prevent them from frequently seeking medical attention due to recurring health issues.
It also helps to provide a solution that other offices may not. Again, you do not want a patient coming to your practice and asking if you have a weight management solution, just for you to have to turn them away and send them directly to a competitor so they can get the solution they want. Be the practice that other offices send their patients to because you provide more services than they do. This will improve the standing of your practice when weighed against other practices in your area.
Implement Organic Marketing
Companies utilize billboards, commercials, mailers, and various other marketing methods to increase brand visibility and attract new customers. When you enroll your patients in a successful weight management program, you are essentially sending out living, breathing, marketing material to your community.
People are quick to notice when a patient undergoes a significant weight loss and starts embracing a healthier and more active lifestyle. They will frequently ask about the remarkable changes in their lives, and your practice will inevitably be mentioned in every discussion. This will attract more patients to your practice, not just for weight management programs, but for any medical needs in the future.
Use BuildMyHealth for Your Custom Weight Management Program
With the ultimate “win-win” of a weight management program, you can set your practice apart from your competition and become the go-to practice in your area.
If you do not have a weight management program, the best way to implement one successfully is to trust BuildMyHealth to provide you with a turnkey weight management program that has been established in the industry and has already led to success stories all over the country.
Instead of going through the entire process of conducting research, establishing important connections with prescription drug distributors, training staff, and familiarizing yourself with licensing and regulations, you can simply have BuildMyHealth take all that time and effort out of the equation.
Our program is supported by thorough, high-quality research, extensive experience, and a history of growth for the practices we work with. You have the opportunity to obtain a license for our technology and enjoy the benefits of a program that can assist both your patients and your business without the need for extensive time and effort on your part to implement the program independently.
Visit BuildMyBod.com/weight-management and start the process to building a successful weight management program in 2024 for your practice. Sign up here.
