ShareWhat’s a doctor look for in a patient? One who is educated on the procedure or service in question even before the consultation. They’re quick to make a decision based on that education. They’re compliant and communicative regarding any potential … Continue reading
Share BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 16th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found … Continue reading
Share I recently attended the Ohio Valley Society of Plastic Surgeon’s meeting in Cleveland, Ohio. It was a great meeting organized by the then-current President of the OVSPS, Steve Bernard and the meeting coordinator, Darlene Lyons. One of the highlights … Continue reading
Share Just when you thought you knew what a Brazilian Butt Lift (BBL) was, or even if you didn’t, here’s a third technique you might not be familiar with. To bring you up to speed, a Brazilian Butt Lift can … Continue reading
ShareWhile we have made no effort through advertising, our clinic is receiving more calls and referrals for ear lobe surgery. Yeah, that’s really a thing. Whether it’s a split ear lobe like the patient above, or a wide earlobe, like … Continue reading
Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the 61st Annual Ohio Valley Society of Plastic Surgeons – the OVSPS. According to the OVSPS website, “The mission of the OVSPS is to promote … Continue reading
Share Social media in the OR (operating room) is a wonderful tool for our practice. I recently wrote about the 5 ways social media has transformed my practice here and here. But for every 5 reasons to utilize social … Continue reading
Share Congratulations to Dr. Jonathan Kaplan, founder and CEO of BuildMyBod Health. He was recently selected as the 2018 Best Cosmetic Surgeon by Bay Area readers of SF Weekly magazine. 2018 Best Cosmetic Surgeon This year’s ballot required readers … Continue reading
ShareFACT: The more time someone spends on your website, the higher your site will rank in organic Google searches. In other words, the longer consumers stay on your site, the better your SEO. So how do you keep consumers on your site longer? CONCLUSION: … Continue reading
ShareI’m always fascinated with how patients find our practice. Sure it could be as simple as googling “awesome plastic surgeon” and then coming in to see me 😂! That’s a fairly straightforward trip through our sales funnel. But usually it’s … Continue reading
ShareThe distinctions between a cosmetic patient and an insurance patient may seem obvious. Yes, the cosmetic patient is receiving non-medically necessary services so they pay for everything out of pocket. Yes, the insurance patient is receiving medically necessary care and insurance … Continue reading
Share The race towards better patient engagement is ultimately about better communication and better health. But underlying those goals is cost containment. Here’s a novel idea: cost shouldn’t only serve as the goal. It can also be the ‘carrot.’ In … Continue reading
Share It’s a battle of the sexes! Many female plastic surgeons wisely market themselves as being able to relate better to female patients. This is cleverer than other marketing strategies. For example, saying you’re board certified doesn’t adequately distinguish … Continue reading
ShareDr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be giving several instructional courses at The Aesthetic Meeting this weekend. On Saturday, he’ll be giving a 1-hour instructional course on lead generation and ecommerce. As an extra special treat, he’ll be joined by Rosy Zion … Continue reading
Share With broadband internet capabilities and smartphones, it’s so easy to see a patient now. Skype used to be a mainstay for online consults. But with the seamless incorporation of FaceTime video into your iPhone, it’s never been easier. There’s … Continue reading
ShareDoctors-in-training spend the first 6 months of medical school learning about anatomy. Dissecting this tissue from that tissue on people that were generous enough to donate their bodies to science. However, doctors must recognize that our patients did not attend … Continue reading
