In with the high and out with the low (quality leads)!

quality leads

ShareLeads are the lifeblood of any business and healthcare, it’s a business folks, is no different. In the old days, when competition wasn’t as fierce, practices and healthcare facilities could passively rely on referrals from other doctors to build their … Continue reading

Don’t get consultations…get bookers! [video]

Consultations

Share If you could shorten the sales cycle for your cosmetic practice, you would, wouldn’t you? It’s possible if you provide enough personalized information online for the consumer. That way, by the time they come in, they’re not just coming … Continue reading

Stupid sh*t patients say

patients say

Share Hey, before you get upset, we encourage you to leave comments about stupid sh*t that doctors say too! Because we know that even though patients say some silly things, we’re all capable! Also, try and keep a sense of … Continue reading

Five reasons why a Get A Quote Now button rocks!

get a quote now

Share For every healthcare provider out there, there’s 10,000 consumers perusing their website. They’re looking for something and hoping the doctor has the answer. At the same time, the doctor is hoping to capture that patient. To do so, they’ll … Continue reading

Four Common Pitfalls in a Medical Practice’s Retirement Plan: How to Identify and Avoid Them

Share David Mandell, JD, MBA Adam Braunscheidel, CFP®  In our careers, we have reviewed many medical practices’ qualified retirement plans (QRPs), including 401(k)s, profit-sharing plans, defined benefit plans and hybrid plans.  Common denominators in many of these plans are four … Continue reading

Injecting fillers with a dental block and blunt cannula to minimize pain and bruising [video]

injecting fillers

Share I recently gave a training for a group of healthcare providers on behalf of Merz. As a paid consultant, I teach doctors and nurses how to use three Merz injectables: XEOMIN® (similar to Botox for reducing wrinkles), Radiesse® and … Continue reading

BuildMyBod Founder speaking at Mountain West Society of Plastic Surgeons

mountain west society of plastic surgeons

Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Mountain West Society of Plastic Surgeons tomorrow morning at 8:15 at the Resort at Squaw Creek in Lake Tahoe. The topic: his experience with buying a practice … Continue reading

BuildMyBod doctors’ best practices – in their own words [video]

doctors best practices

Share The BuildMyBod Health network of healthcare providers now includes many doctors, dentists and surgery centers. And with so much collaboration, there’s now a large body of doctors’ best practices growing out of that network. Check out several examples below … Continue reading

Interacting with potential patients on social media

potential patients

Share In the past, a patient could search a doctor’s website or watch their YouTube channel anonymously. Not anymore! With the advent of social media, a physician’s practice can gain valuable insights into what potential patients are considering or thinking. … Continue reading

Breast asymmetry correction with implants and lift [video]

breast asymmetry correction

Share Breast asymmetry correction is one of the most complex breast procedures around. The complexity is due to the myriad of ways to fix the asymmetry. It’s not just a matter of size, but also of shape. And then you … Continue reading

Lowering the mental barrier to lead generation in healthcare

lead generation

Share There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. … Continue reading

Be on the right side of history when it comes to price transparency

price transparency

Share The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency.   Most surgery centers simply list a menu of cash prices There are … Continue reading

Price transparency is a customer service opportunity in healthcare

price transparency

ShareJohn DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in … Continue reading

Hospitals posting prices. A good start.

Share You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump … Continue reading