BuildMyBod Founder speaking at The Medical Spa Show

The medical spa show

Board certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.”   The Medical Spa Show The conference … Continue reading

Why you need an “SEO barometer” on your website


Whatever business you’re running, you almost certainly have a website. And your most critical concern is your SEO (search engine optimization). Essentially, this refers to how likely your website will show up on search engines such as Google or Bing … Continue reading

Doctors! Tired of answering questions about pricing yet?! [video]

questions about pricing

If you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. Doctors field questions about pricing everyday. … Continue reading

A primer on the Brazilian Butt Lift (BBL) for surgeons [video]

brazilian butt lift

I realize this post may not relate to anyone outside of plastic surgery. But at the same time, it’s just plain interesting to anyone that’s a fan of Rube Goldberg (ie, the Mousetrap above)! With the circuitous tubing going from handle … Continue reading

Social media wake up call for plastic surgery societies

social media

There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. … Continue reading

The authors of this NY Times article on healthcare costs still don’t get it

patients want it

The NY Times published this article the other day and before I read it, I was thinking, will the authors demonstrate that they “get” healthcare? The subheading of the article referenced the price for care. Recognizing that healthcare costs, not … Continue reading

Founder/CEO of BuildMyBod featured in Radiesse Golden Ticket campaign

radiesse golden ticket

Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified plastic … Continue reading