Patient engagement through price transparency
The race towards better patient engagement is ultimately about better communication and better health. But underlying those goals is cost containment. Here’s a novel idea: cost shouldn’t only serve as the goal. It can also be the ‘carrot.’ In other words, cost (price transparency on healthcare services) can engage the patient, allowing for better eduction […]
BuildMyBod Health 2018 Pricing Report
BuildMyBod Health is the number one trusted online marketplace for healthcare services. It provides consumers and employers with self-funded plans free access to its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is met or because the service is considered cosmetic. These prices are often better […]
Watch the Founder/CEO of BuildMyBod pitch at THE Aesthetic Show Shark Tank [video]
In July, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health took part in a Shark Tank style pitch event. As their prize, BuildMyBod won a marketing package in an upcoming issue of THE Aesthetic Guide. What does BuildMyBod do, you ask? Even if you didn’t ask, here’s the gist. BuildMyBod Health: A primer BuildMyBod Health […]
ASAPS beta testing the BuildMyBod Health Price Estimator
The American Society for Aesthetic Plastic Surgery recently started a beta test with the BuildMyBod Health Price Estimator. As seen here, some doctors have a “Get A Quote” call-to-action button under the Find A Plastic Surgeon feature on the ASAPS website. Once the consumer clicks on the Get A Quote button, they can see the doctor’s very own Price Estimator on their […]
BuildMyBod Founder to speak at Aesthetic Everything Beauty Expo 2017
BuildMyBod Health is very excited to announce that founder/CEO, Dr. Jonathan Kaplan will be speaking at the upcoming Aesthetic Everything Beauty Expo 2017. The expo will take place in Phoenix on May 13th and 14th. What’s Dr. Kaplan talking about at the Aesthetic Everything Beauty Expo Click on the image above to enlarge. As you’ll […]
BuildMyBod Founder Speaking at A4M Congress
Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is speaking at the American Academy of Anti-Aging Medicine 2017 Spring Congress. Not surprisingly, it’s Dr. Kaplan’s distinct honor to be a part of such a large meeting on the cutting edge of anti-aging medicine. A4M – The American Academy of Anti-Aging Medicine According to the A4M […]
Track BuildMyBod Leads Through Google Analytics
That’s right! Whether it’s you or your digital marketing firm tracking your leads via Google Analytics, you can track all of your leads, including BuildMyBod “wishlists,” in one place. Similar to tracking website submission forms or other referring traffic, you can also track leads from your BuildMyBod Price Estimator in Google Analytics. Sure you can take a deeper dive […]
BuildMyBod Founder Speaking at ASPS 2016
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health, the platform that provides price transparency in healthcare, will be speaking in Los Angeles at the year’s biggest plastic surgery meeting! BuildMyBod Health allows consumers to connect with healthcare providers to check the cost of their care – before receiving that care – through an automated online Price […]
Will plastic surgeons lead the price transparency revolution?
Check out this excellent overview by Kelly Gooch of Becker’s Healthcare Review on the recent BuildMyBod Health peer-reviewed article on price transparency and lead generation. Reprinted in its entirety here: Will plastic surgeons lead the price transparency revolution? Plastic surgeons, longtime participants in the self-pay healthcare sector, have traditionally avoided providing pricing information online. […]
Five Leads that are Probably Going Nowhere!
While I wouldn’t technically call it eavesdropping, I can easily overhear my office staff answering incoming calls at the front desk. And interestingly, I can tell within seconds if the “lead” on the phone is going nowhere. In addition to the initial phone call interaction, it quickly becomes evident that leads are going nowhere in […]