The Current State of Social Media, According to Dr. Miami
In social media’s heyday, few doctors showed up consistently on the now popular platforms. But all of that has changed, and medical practices of every kind are now dialed into at least one form of social media, making it a primary marketing tactic. One of the first board-certified plastic surgeons to find success on social […]
BuildMyBod Health Founder joining NewBeauty on Instagram Live!
We’re very excited to announce that Dr. Jonathan Kaplan, board certified plastic surgeon and founder/CEO of BuildMyBod Health will be NewBeauty Magazine’s guest on Instagram Live! So tune in Tuesday, November 10th at 9am PST. If you’re reading this after November 10th, click here for the recording. Dr. Kaplan on Instagram Live with New […]
Thank God I didn’t buy bots followers and likes!
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t […]
Changing referral patterns in the age of social media
Social media is to blame, or take credit, for everything these days! The effects of social media are evident across a variety of spaces. For example, it’s changing political discourse, feelings of inequality (you always knew the Kardashians had more money than you but now you know how much more!) and how a business goes about generating, […]
Why would patients agree to be on social media?
Packed into that question of why patients would agree to be on social media is a different question people really want to know. Do doctors incentivize patients to agree to be on social media? In other words, do they give the patient something to get them in front of the camera? Agree to be […]
Put the swimming bitmoji on the liposuction canister. Wait, what?!
The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo with normal everyday speech that make for very strange, surreal conversations. So many bitmoji, so […]
How to ruin a good thing when it comes to social media in the OR
Social media in the OR (operating room) is a wonderful tool for our practice. I recently wrote about the 5 ways social media has transformed my practice here and here. But for every 5 reasons to utilize social media in one’s practice, someone will find one way to ruin it for everyone. Social […]
5 Unexpected Ways Snapchat Transformed My Practice
My practice began experimenting with Snapchat in September of 2016. While I wasn’t sure if it was a passing fad or not, I teamed up with Dr. Miami as an “influencer” within the plastic surgery space. Snapchat may eventually be replaced with Instagram Stories or some other technology, but the combination of “real-time” video and […]
Facebook, Instagram, Snapchat etc!
Every conference I go to, there’s always a discussion on social media and if it can be used to engage patients. Some say yes, some say no. I remember when doctors started using Facebook and Twitter years ago. Back then, the answer was a definite yes, it works! But now Facebook and Twitter have given […]
Arm lift: Scars and all!
An astute follower on our Instagram account (@realdrbae – our account, not the follower!) recently asked to see the “scar” version of the before and after photos of the arm lift patient posted online (shown to the left). On Instagram, you really only have one chance or one photo to demonstrate your work. For that […]
