Attracting millennials to your practice!
As more healthcare services are paid out-of-pocket because the services are cosmetic or because a deductible hasn’t been reached, competition will grow fierce to attract cash-pay patients. Don’t think of this as solely being an issue for plastic surgeons or other doctors that only toil in cosmetic procedures and services. Even medically necessary services like […]
Selfie Makeover with Instagram Filters
As you can see here on Good Morning America, here and here, selfie makeovers using Instagram filters is a new trend. And unlike many trends within cosmetic surgery, this one is actually a healthy trend! What patients are doing is taking a selfie on Instagram and then using one of Instagram’s filters, whether it be Sierra or Inkwell, […]
Founder of BuildMyBod on Good Morning America!
On Thursday, February 5th, Dr. Jonathan Kaplan, CEO of BuildMyBod appeared on Good Morning America. Rather than speaking about his role as the founder of BuildMyBod’s online marketplace, he was in the role of a plastic surgeon. He weighed in on the latest trend where patients are using Instagram filters to show their doctor how […]
