Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be speaking twice this weekend at THE Aesthetic Show in Las Vegas.
Two Practice Management Presentations at THE Aesthetic Show
On Saturday, he’ll give a 20-minute presentation on Mastering the Art of Google Searches. This topic will be helpful to new and more experienced doctors in practice. Practicing physicians are more and more reliant on patients finding them online. But that doesn’t mean spending thousands of dollars on Google Adwords. Attendees of this presentation will learn techniques to come up higher in Google organic searches i.e. the free listings on Google.
Part of doing well in organic Google searches is keeping consumers on your website longer. Dr. Kaplan will also discuss how placing a Pricing Estimator on your site will reduce bounce rates and keep visitors browsing your website. Not to mention the benefits of generating leads with a Pricing Estimator! Google pays attention to how long consumers stick around on your site. To Google, that means consumers are staying on your site because they’ve found what they’re looking for. If they’re finding what they’re looking for, that means your site contains useful information and Google pushes consumers to sites they think provide the best, most relevant content.
On Sunday, Dr. Kaplan will discuss the importance of lead generation and ecommerce on a doctor’s website. Obviously gathering names and email addresses is the idea when it comes to lead generation. But why only capture leads when you can also capture dollars! If you can provide the consumer with pricing information on the cosmetic services they’re interested in, it’s not such a leap to allow them to purchase non-surgical services as well. All with the BuildMyBod Health platform, consumers can do both – generate leads and revenue.
If you’re attending THE Aesthetic Show this weekend, these are two presentations you won’t want to miss.
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