99 Features and a Glitch Ain’t One!

The BuildMyHealth Platform: Features Galore! Click each icon below to learn more…   and we haven’t even mentioned… Syncing leads to your email marketing platform of choice Expanded lead tracking and automatic calculations of your cost per lead, cost per consultation and cost per booking Presenting consumers with all of your available financing options after […]

Surge (Dynamic) Pricing is Here

surge pricing

Inflation is a hot topic these days. The causes are myriad, including: 1) an influx of cash from the Federal government, 2) supply chain issues resulting in less inventory and higher demand, 3) more job openings than available applicants, leading to higher wages.   At the end of the day, it affects you and your […]

You’re worried about this vaccine?! And other myths!

worried about this vaccine

In the run up to the current vaccine approvals and post approval process, I’m blown away by what is making people worried about this vaccine. I’m not surprised they’re worried. Totally get that. But surprised by what they’re worried about!   Anxiety and fear are completely understandable for a vaccine that was developed in record time […]

Welcome to the future of price transparency! BuildMyBod 2.0

price transparency

Introducing BuildMyBod 2.0. The revolutionary way to check pricing from healthcare providers near you. Price transparency in healthcare used to be the stuff of dreams. But thanks to changing policy and political winds, the day of true price transparency has arrived!   Price Transparency and BuildMyBod 2.0: Hospitals Traditionally, healthcare was the only area of […]

Discounts and specials? Sure. Bargaining? Absolutely not.

One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time.  So why make it difficult for them. No one likes sticker shock. But there’s another benefit of price transparency.   By knowing the cost ahead of time, the […]

Do you have ZOOM neck?!

zoom neck

We now have a variation on the tech neck – the ZOOM neck! And there’s a treatment for it – the SIMI neck lift! When I developed the SIMI neck lift several years ago, first published here, it was a treatment for patients that had too much skin for liposuction but not so much skin […]

Will HIPAA privacy rules be relaxed permanently?

HIPAA

The Health Insurance Portability and Accountability Act of 1996, better known as HIPAA, is a huge piece of legislation. While many new laws emanate from this Act, most Americans associate HIPAA with privacy and privacy alone. While the goal of “privacy” is certainly well-meaning, this bill instills so much frustration in the modern healthcare landscape. […]

Yes, we charge for virtual consults

virtual visits

For years now, our consultation fee has been $100. This payment holds your spot on the schedule. In our experience, if we don’t request a consultation fee, the “no show” rate is higher. And it’s not a wasted $100 regardless. If you do purchase products, injectables or book a cosmetic procedure, that $100 goes towards […]

COVID-19 rapid antibody testing and you

Covid-19 rapid antibody testing

While we were all quarantining at home, I wrote this article arguing that testing for COVID-19 was pointless at the time. Sure, if you were really sick in the hospital and your doctor suspected coronavirus, it made sense to get the test. But if you, like everyone, was on lockdown, why get a test? If you’re […]

The Bae View: Cosmetic Surgery and Social Media [video]

cosmetic surgery and social media

In this episode of the Bae View, we discuss the marriage of cosmetic surgery and social media. It’s becoming the norm. And why? The video below will explain. But basically, procedural education is better with video.   Cosmetic Surgery and social media Many plastic surgeons and doctors performing procedures in their own office or surgery […]

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