BuildMyBod Founder speaking at MGMA 2017
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving an hour-long presentation today at the MGMA Annual Conference. MGMA 2017: Empower According to the MGMA website, Medical Group Management Association (MGMA) is the premier association for professionals who lead medical practice. Since 1926, through data, people, insights, and […]
The fallacy of claims data and the negotiated rate
The stated goal of many price transparency companies is to use claims data to better predict the consumer’s negotiated rate. Let’s first explain what those two terms mean and then explain why that goal is misguided. Claims data and the negotiated rate The difficulty in providing good price transparent data to consumers prior to […]
Patients want it, doctors are reluctant

I’m talking about pricing. In this day and age of high deductible health plans, consumers are shouldering more of the cost of their healthcare. They now have a choice in caregivers and they want to know what they’re paying – ahead of time. Doctors are reluctant. But not because they like being opaque con men/women. […]
BuildMyBod Founder Speaking at FMMA Annual Meeting
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be giving a keynote presentation today at the Free Market Medical Association Annual Meeting. FMMA: Join the Healthcare Revolution According to the FMMA website, “The Free Market Medical Association’s goal is to Unite and strengthen the benefits of free market healthcare. […]
The Worst NY Times Op-ed Ever Written

I recently read this NY Times opinion piece and was left feeling, how did this make the cut?! Aside from not being clear about the point of the article, the conclusions are bizarre. I think I can sum up the article’s point in this one sentence: Paul Ryan (the speaker of the House of Representatives) […]
How price transparency makes the doctor more sympathetic
If you’ve read this blog before, you know how we promote all of the benefits of price transparency. By allowing consumers to know the cost of healthcare before receiving non-emergent care, they can make better decisions. And since more consumers have high deductible health plans now, they’re shouldering more of the financial responsibility. But did […]
BuildMyBod Founder Speaking in San Diego
Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be making several presentations at the Combined Otolaryngology Spring Meeting (COSM 2017) and ASAPS Aesthetic Meeting next week/weekend in San Diego. Additionally, Dr. Kaplan will be on hand at Firm Media booth #947 to discuss how Firm Media has improved the digital marketing for his practice in San […]
BuildMyBod Founder to speak at Aesthetic Everything Beauty Expo 2017
BuildMyBod Health is very excited to announce that founder/CEO, Dr. Jonathan Kaplan will be speaking at the upcoming Aesthetic Everything Beauty Expo 2017. The expo will take place in Phoenix on May 13th and 14th. What’s Dr. Kaplan talking about at the Aesthetic Everything Beauty Expo Click on the image above to enlarge. As you’ll […]
How to lower the cost of healthcare

Before we explain how to lower the cost of healthcare, let’s discuss one reason healthcare costs more in this country than many others. The quality of care is great here. There’s no place I’d rather be sick than in the US. But why does it cost more than other industrialized countries? Why the cost […]
MedResults Network Webinar: Price Shoppers and Lead Generation
Watch a recording of the MedResults Network webinar on BuildMyBod here. For those of you that follow this blog, you know we believe in price transparency. It’s great because it give the consumer instant pricing information on healthcare services. And with the BuildMyBod Health Price Estimator, the doctor gets the patient’s contact info for […]