Be on the right side of history when it comes to price transparency
The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency. Most surgery centers simply list a menu of cash prices There are 2 problems with this. 1. What if the consumer is using their insurance and need to […]
Price transparency is a customer service opportunity in healthcare
John DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in my case when it comes to coffee. When price is irrelevant I don’t like […]
Hospitals posting prices. A good start.
You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump administration. The article highlights how the information posted by the hospitals is inadequate and not […]
Price TransCAREncy, not price transparency
What’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its most general terms, is the movement to bring price transparency to healthcare. Price TransCAREncy […]
The commoditization of cosmetic surgery
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by […]
A breakdown of costs is a huge patient satisfier
Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option that provides a clearer breakdown of costs. Breakdown of costs I had a realization a […]
BuildMyBod Founder speaking at Modernizing Medicine User Conference
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the Modernizing Medicine Momentum User Conference in Orlando. Modernizing Medicine Momentum 2018 Dr. Kaplan’s presentation is entitled, “Improve the Patient Experience With Price Transparency.” In the talk, Dr. Kaplan, a board certified plastic surgeon, will explain how he and doctors across the […]
Reducing sticker shock for medically necessary and cosmetic services [video]
There’s probably nothing more frustrating for a consumer and physician than a consultation that ends in sticker shock. How can a doctor’s website provide so much information about a procedure, but nothing useful when it comes to the consumer’s expected out-of-pocket costs?! It doesn’t have to be that way. How Ohio Surgery Center reduces […]
BuildMyBod on Becker’s ASC Keynote Panel
Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion leaders in healthcare on Thursday. Second, a panel on Price Transparency on Friday. Becker’s ASC […]
BuildMyBod Health featured at MAX!
BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock. What’s in store at the MAX Expo? Dr. Kaplan’s TED-style talk at the MAX Expo will be about customer […]