Black Friday May be Losing its Charm
Did you brave the crowds on Black Friday and find the best deals out there? If you didn’t you may not be alone. According to the National Retail Federation, Black Friday shopping was down by about 11% from last year. According to the NY Times, the analysts are at a loss for why this happened. […]
Couples Plastic Surgery
The only thing better than having one satisfied customer is having two satisfied customers! Couples plastic surgery can be very fulfilling…as I experienced again earlier this week. A very nice couple came in for two different procedures and because of what they wanted, we could offer those services at the same time! While […]
Wow…TV advertising still works!
My practice recently ran a “Medical Minute” on one of the local TV stations, KRON4, here in San Francisco. It’s an informative 60 seconds discussing our ability to perform non-surgical, permanent fat reduction with CoolSculpting in half the time of most practices and also highlighted our in-office operating room and aesthetician. At the end of […]
Groupon Benefits from the Merchant’s Perspective
Many businesses use Groupon or other daily deal sites in the hopes of getting new customers in the door and in turn, hopefully many repeat customers. While this may be the most often cited reason merchants use Groupon, I’d suggest a better reason. In the past, Groupon was useful only for a steady flow […]
The Fear of Up Selling a Patient
I sometimes run specials through a daily deal site or through my own website. While my practice is busy with current non-surgical and surgical patients (we have our own in-office operating room), I still find running specials is very helpful for meeting new patients (in the case of the daily deal sites) or re-engaging former […]
Wanna be a doctor? Get a marketing degree while you’re at it!
Back in the day, all it took to be a successful doctor was a medical degree and a modicum of competence. But that’s not enough anymore. That’s just a minimum requirement! Medicine, for better or worse, is becoming more sensitive to the market forces that most businesses have endured for years. With more doctors […]
Botched: Season 1 Finale
As a follow up to my previous post on the E! show, Botched, and my review of episode 7, I’m going to provide further insight into the issues in the season finale that they couldn’t touch on due to time constraints. I’ll point out potential alternative treatments and highlight some of the psychology with these […]
Office Based Operating Room: The patient benefits!
If you’re in the market for a plastic surgeon, look for one that has their own operating room in their office. I know this sounds self-serving since I am a plastic surgeon with their own operating room, but hear me out! As with any company, it’s natural to assume the president or CEO has […]
Code Black: A look into the future of healthcare
I think the official title of “Code Black,” a movie just released on June 20th 2014, is Code Black: A look into America’s busiest ER. Check out the trailer here. But I also think it’s a look into the future of healthcare for many Americans. The documentary, written and directed by an ER physician-in-training, Ryan […]
Postoperative Complications: Go See Your Original Surgeon First
Today started out like any other Sunday but then I received a call from a plastic surgeon in another city. He asked if I could see one of his patients that he operated on 9 days ago in his city. He performed an operation that I also perform and since the patient was worried something […]