While aesthetic devices may be right for you, they’re not right for me: a confessional
When my wife and I relocated from Louisiana to San Francisco in 2013, non-surgical fat reduction was just hitting its stride after coming on the market in 2009. And while I was a plastic surgeon and preferred offering a surgical option to my patients, I understood that it was important to also offer patients a […]
Why a chatbot is my newest employee of the month!
Chatbots are a type of chatbox but a chatbox isn’t necessarily a chatbot! A chatbox is that familiar box, typically in the lower right-hand corner of a businesses’ website that enables the consumer to interact with the company via a text interface, either during or after hours. These chatboxes can be “staffed” by real agents, enabling you to […]
Discounts and specials? Sure. Bargaining? Absolutely not.
One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time. So why make it difficult for them. No one likes sticker shock. But there’s another benefit of price transparency. By knowing the cost ahead of time, the […]
Hospitals and surgery centers not performing cosmetic surgery
Here in San Francisco, the city and health department issued a directive on May 15th allowing elective surgery. In the directive, it was very clear elective surgery, including cosmetic surgery and dental procedures, could move forward. For this reason, we began performing cosmetic surgery in our in-office AAAASF accredited operating room the following Monday, May […]
No more waiting in doctor’s offices!
When we consider black swan events, which I’ve discussed here before, they’re often looked at in a negative connotation. And rightly so. But in an effort to find a silver lining to this pandemic, we should consider the pandemic as a black swan event, a once-in-a-lifetime opportunity to make a dramatic improvement in society. There […]
Why everything, including cosmetic surgery, will be more expensive now
Here’s the sad truth. Everything will be more expensive now. Regardless of what business you as a customer frequent, the business owners’ expenses are going up. And they’re not arbitrarily using COVID as a pretext to raise their prices. Expenses are up because restaurants, clothing stores, doctor’s offices etc are spending more on personal protective […]
Get your margaritas for this Cinco de Mayo webinar!
Join us for this special Cinco de Mayo webinar! Make sure you have a margarita or Dos Equis in hand! (no Corona, please) BuildMyBod Health and Dr. Jonathan Kaplan are excited to welcome Dr. Steven Weiner and Tim Sawyer to our upcoming webinar, setting up your website and online store for success. Tim will discuss online […]
Will HIPAA privacy rules be relaxed permanently?
The Health Insurance Portability and Accountability Act of 1996, better known as HIPAA, is a huge piece of legislation. While many new laws emanate from this Act, most Americans associate HIPAA with privacy and privacy alone. While the goal of “privacy” is certainly well-meaning, this bill instills so much frustration in the modern healthcare landscape. […]
Be the ant: Grow your email database now!
I’ve been saying it for years, like here, here and here, but never has it been more obvious than now. It’s critical that you grow your email database for future email marketing. And in these pandemic times when patient activity may be down, you need a way to communicate with current and future patients and […]
The Power of the Abandoned Cart
The online store. It was your answer to making money while you slept! You thought, let’s make it easier for patients to purchase online. Consumers will applaud us for being like the Amazon of cosmetic practices, you thought. But you didn’t think it all the way through. Yes, sure, the consumer can purchase items on […]