And the move to San Francisco….begins!

Snoopy movingMoving is my most hated and most loved activity! For obvious reasons, I can’t stand it. It’s not just moving the big things but you quickly realize how many small things you have to move and it goes on and on, almost never ending. Memorabilia like anniversary cards just can’t be thrown away. But at least you don’t have to worry about photos and photo albums anymore – your photos are now housed on your computer’s hard drive or your Facebook albums.

 

But what I love is the opportunity to shed so much stuff! Moving requires you to go through your closet, attic, storage rooms, storage units, drawers and shelves and clean house. You realize how many of your things are disposable. Most fascinating is that when you look through your storage closet, storage unit or attic, you see things that you stored years earlier because you didn’t feel like you could part with them. But after several years out of sight and presumably not missed, it makes it so much easier to throw it all away! It made me realize that storage units aren’t for storage – they’re vehicles for a “trial separation” from your ostensibly precious items. Once the trial separation is over, you suddenly recognize you can do without them and throwing it in the dumpster (or in the case of usable items, giving it away) can be very cathartic.

 

Aside from the love/hate relationship, there’s a humorous side to moving as well. Finding the pull-up bars and strength cords associated with the P90X DVD’s, you realize, like many Americans, that your dedication to that exercise program was left wanting. Probably my favorite “find” while cleaning was a framed progress report from pre-school! On the left side, was a list of activities or skills that I should possess by the end of pre-school. On the right is two columns – “can do” and “needs help”. There was about 20 skills listed on the page and I received a check under the “can do” column for 19 of them. The one that I needed help? Can state full name. Seriously.

 

Just some quick background for fear my past and future patients question my surgical skills if I’m unable to state my full name. My first and last name have always been the same but when I was still very young my middle name was changed to honor my mother’s maiden name. And at the age of 5, while taking my pre-school exit exam, I was apparently confused as to what my official middle name was. Thus the grade of “needs help” when it came to stating my full name.

 

I’m still in the process of packing so I can’t wait to see what I find next!

The Cost of Cosmetic Surgery…but more informative!

cost of plastic surgerySo I’m looking at a weekly email that I receive which highlights new articles in the media pertaining to plastic surgery. As a plastic surgeon, it’s natural for me to want to stay up to date on the latest developments. But as the founder of BuildMyBod, a website that provides total price estimates on cosmetic surgery from board certified plastic surgeons near you, and as a blogger on that site, I’m also looking for topics to discuss. Well, today I found one! The Cost of Cosmetic Surgery.

 

In the article by Regina Lewis from USA Today, she discusses the cost of cosmetic surgery. Her first recommendation is to “get ballpark prices” by going to Health Care Blue Book. The idea is that the site provides pricing information on medical procedures, similarly to how Kelley Blue Book does for cars. When you go to the site, it has a section on Cosmetic Medicine which breaks down into surgical procedures and non-invasive procedures. So far so good. But when you look at the procedures, it shows a lot of random numbers that are not complete – I know they’re not complete because, as a plastic surgeon, I know what needs to be included…and it’s not there!  Implants aren’t included, postop garments aren’t included, for example. Also, the prices are not associated with a specific doctor so you don’t know whose prices they are. More importantly, you don’t know if those prices are associated with a board certified plastic surgeon or not.

 

So obviously I’m a little perturbed because a site was recommended in the USA Today article that doesn’t help the consumer as much as the site I developed. I recognize I’m not objective here but I know what patients want – they want to find a plastic surgeon that they’ve heard something good about and they want to be sure they can afford it. Preferably, they’d like to know if they can afford it before the consultation so they don’t waste their time or the doctor’s time. I’m sure the author of the USA Today article, Regina Lewis, has done her research and is more familiar with the other site but we tweeted at her yesterday in the hopes that if she writes on this topic again, she’s now aware of BuildMyBod and will hopefully give us a shout out in the future! And just to be clear, I’m sure Ms. Lewis is a good person, no malicious intent on her part, so this blog post should only be seen as a “teachable moment”, nothing more.

 

For future reference, anyone searching “plastic surgery pricing” on Google, BuildMyBod is on either the first or second page….Healthcare Blue Book didn’t even make it onto the first two pages (or the 3rd, the 4th or 5th (I gave up after that))!

 

The bottom line is, if you want to find a plastic surgeon in your area that provides total pricing information on a procedure they offer (surgeon’s fee, anesthesia, OR fees, implants fees, postop garments, cosmetic insurance, etc), then go to www.buildmybod.com/pricing and you’ve now found the first website that connects the consumer and doctor by answering the question that everyone wants to know by the end of their cosmetic consultation – how much does it cost?!

 

Hope this helped!

 

See, not all plastic surgeons are superficial!

With so many stories about butt implants and Plastic Surgery Wives, it’s easy to confuse the shenanigans of “cosmetic surgeons” that aren’t actually trained plastic surgeons and miss out on the less glamorous reconstructive efforts by many board certified plastic surgeons around the country.

 

Take for example, Shashi Kusuma. Dr. Kusuma was a year ahead of me in my fellowship training at the Cleveland Clinic in Cleveland, Ohio. For the last several years, he has left his practice in Plantation, Florida and joined several other plastic surgeons that are members of the American Society of Indian Plastic Surgeons on a trek to India. They provided services throughout the country for cleft lip and palate patients but on a recent trip, he described a new direction their mission may take in the future. His interview is detailed in an article by Nicole Brochu in the SunSentinel newspaper of South Florida.

 

“There’s a lot of violence against women in India,” said Kusuma, 41, a native of southern India who was educated and trained in the United States and opened a practice in Plantation in 2010. “We have seen so many women — young women, 20, 30 years old — completely disfigured because their husbands or whomever took [their anger] out on them.”

plastic surgery

Photo of an Indian woman before and after burns sustained in domestic violence. Dr. Kusuma’s team hopes to establish a burn center in India to help women who are victims of abuse. Photos courtesy of SunSentinel.

After seeing these victims, Dr. Kusuma and his associates have set out on a fundraising mission to establish a burn center in India to help these patients.

 

“We were alarmed by how many burn victims we saw related to domestic violence situations,” According to the SunSentinel article, Kusuma, estimated that more than 100 of the about 400 patients who showed up asking for surgical repair were women with ghastly burns scarring their faces and bodies. “It’s a very sad scene.”

He looks to have a fundraiser in Plantation in the fall and I look forward to contributing to this cause. In the conclusion of the SunSentinel article Dr. Kusuma eloquently stated what I probably less eloquently said at the beginning of this article, that, “Plastic surgery in South Florida always gets a bad rap due to all the wild things that go on here…it is nice to have the public be aware that plastic surgery is a very serious specialty that actually serves a very huge purpose for a society.”

 

And luckily Dr. Kusuma isn’t alone. There are many plastic surgeons that have provided and continue to provide reconstructive procedures at no charge to under-served, less fortunate people around the globe. Dr. Donald Brown, the plastic surgeon I’m joining in San Francisco, is planning to set up a reconstructive clinic in (surprisingly) needy areas of the South Pacific. Many think of tropical paradises like Tahiti or Fiji when they think of the South Pacific and this may be why these areas don’t receive the attention they deserve when it comes to indigenous peoples that truly need access to reconstructive plastic surgery.

 

Regardless of whether these causes reach the national consciousness, it is important to highlight these mission trips as often as possible because these trips cost money. And even if you’re not a plastic surgeon, you can do your part by contributing here (Dr. Kusuma’s burn center effort), here or here!

 

The Evolution of Setting Up a Plastic Surgery Practice

drkaplan croppedI’m getting ready for the big move to San Francisco, to join Dr. Donald Brown, a plastic surgeon in practice for 30 years. So luckily I’m not starting from scratch but there are important tasks to address, such as updating Dr. Brown’s website and social media/online marketing accounts to include my name. The fact that this was such a priority got me thinking about what it must’ve been like for my father, Bernard L Kaplan (portrait to the right), starting a practice in the early 60′s. He too joined an existing practice but it’s crazy to think of how priorities have changed in “setting up shop” then vs now. Let’s leave out all of the regulatory, legal and insurance changes and just focus on the marketing efforts that a physician entering into practice must address.

 

Back then, most surgeons/physicians weren’t considering any type of marketing, much less online marketing. Physician advertising, commonplace now, was unheard of back then. A physician, particularly a plastic surgeon that gets their cosmetic patients via word-of-mouth or other marketing efforts, has to put a lot of time and effort into Facebook, Twitter, Pinterest, etc! A plastic surgeon these days wouldn’t consider going into practice without a marketing plan.

 

If you have specials or other promotions, you want Facebook or Twitter to spread the word. Patients can also contact their doctor through these social media sites. Pinterest and Instagram can be used to upload interesting pictures, such as pre and postop photos but you have to be careful here. As I wrote about in a previous blog post, you have to be sure you have your patient’s permission to post their photos but also be sure you conceal their identity if it’s a photo other than that of a patient who received a facelift.

 

In an effort to not appear as though you’re always giving the hard sell to patients, you have to be a “part of the conversation”. What this means is that, in addition to letting patients know of specials you may be running, you also post stories on your social media to highlight new developments in the world of plastic surgery. That way, you keep your practice’s Facebook page current and your posts appear on the wall of your followers. Just look at that last sentence – not only has the need for marketing and the way we market changed drastically but it’s produced a new lexicon of terminology (Facebook page, posts, wall, followers!). In addition to Facebook, Twitter and Pinterest posts, the blog you’re reading right now all contributes to that conversation and in turn, your “credibility” and “authority” increase, thus taking full advantage of Google’s algorithm and the rise of your ranking on Google searches when someone is looking for a plastic surgeon.

 

One benefit, at least at first glance, is that all of this social media is less expensive that print advertising. Unfortunately that’s ultimately not true. While it costs nothing to have a Facebook, Twitter or Pinterest account, the internet marketing companies, some fly-by-night, that help research and post stories to your social media accounts and keep you in the conversation, are decidedly not free! Depending on your needs and the company you use, your initial website can be upwards of $30,000 and your monthly bill for those companies to help with social media can be $2000 to $3000 per month. I bet most physicians weren’t spending that much on print ads before this social media revolution.

 

I think the human interaction that grows out of this revolution and the ability of patients to more easily contact their doctors is a positive development. As long as patients are nice and doctors are responsive, I think everyone can benefit from the give and take process that is part of the collective plastic surgery practice of the 21st century!

 

Upcoming Liberace Movie on HBO

For those of you that don’t know, the Liberace (pronounced Lib-a-ra-chee) movie that tells the story of Liberace and his chauffeur/lover Scott Thorson is set to premiere on HBO on May 26th. The movie is based on the book published in 1988, Behind the Candelabra, written by the lover, Scott Thorson. Depending on your age, you’re probably wondering right now, who is Liberace and what does it have to do with a plastic surgery blog. What follows in this post, is a fascinating, and disturbing, story.

Liberace

Cover of the book, Behind the Candelabra

 

Liberace was born in Wisconsin in 1919 to a family of Polish-Italian descent. His father had a love of music and impressed that upon his son. Liberace became a very flamboyant pianist and was the highest paid entertainer in the 1950′s to 70′s – thus the reason many of us are unaware of him. His draw was not necessarily his piano playing but rather his ability to put on a show for his audiences with audacious outfits and pianos of rhinestones and mirrors. He was the consummate showman. See below.  Quite frankly, his ability to promote himself was his single greatest gift and something that put him way ahead of his time. Essentially, he is the gay (probably), piano playing version of the Kardashians – famous people that may not be the most talented but know how to stay front and center in pop culture and the public consciousness.

Liberace Liberace

 

You’ll notice that he’s always pictured with a candelabra on the piano (the inspiration for the book’s title), another example of his gaudy display of success. The ridiculousness of his garb was recognized back then. You shouldn’t assume that his outfits were in style then and only seem silly looking back from the 21st century – the ostentatious nature of his outfits was recognized back then too. He became more eccentric with time and age.  Because of his clothing and flamboyant nature, he was the butt of many jokes by comedians and critics but in response, he coined the phrase, “I cried all the way to the bank!”

 

In 1976, he met Scott Thorson, 16 years old at the time, and eventually hired him as his chauffeur, but it is generally assumed that Thorson became his lover (even though Liberace never admitted to being gay – keep in mind that society was not as accepting of homosexuality in the past). Anyway, after Liberace died in 1987, Thorson wrote his tell all book.  Thorson describes how Liberace hired a plastic surgeon, played by Rob Lowe in the movie, to perform plastic surgery on Thorson so that he’d look like a young version of Liberace! I’m not making this stuff up.

Liberace

Rob Lowe plays Liberace’s plastic surgeon that was asked to perform surgery on Liberace’s lover to make him look more like Liberace. Photo courtesy of The Atlantic Wire.

 

Based on my reading, Liberace and his lover, Scott Thorson had a rocky relationship even leading to a palimony suit filed by Thorson against Liberace for $113 million dollars, eventually settling for $95,000 and a couple of dogs (I feel like it would be appropriate to put an exclamation point after each sentence in this blog post!!!!). Check out the photos below of the real life Liberace and Scott Thorson and then the Michael Douglas, Matt Damon version in the upcoming HBO biopic.

Liberace

Liberace and his lover Scott Thorson, left, Thorson as an older man, right.

 

Liberace

Michael Douglas as Liberace and Matt Damon as his lover, Scott Thorson. Courtesy Vanity Fair.

 

So after Liberace died of AIDS related diseases in 1987, Thorson has had quite an eventful life. He went on to release his book in 1988, testified against a gangster in 1989, placed in protective custody and then was shot 5 times in 1990 by drug dealers! He survived, and in 2008, Thorson pleaded guilty to felony drug and burglary charges and was sentenced to four years in prison.  He was subsequently released and currently lives with his common-law wife in New England…reality TV at its best!

 

As a special treat, enjoy this trailer from the new HBO movie….

 

 

Have you heard of Liberace before this post?

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What Hospital’s Charge vs What They Get Paid: A Health Care Blame Game

A recent article by the Washington Post found here, discusses a new era in price transparency at first glance. The Centers for Medicare and Medicaid Services, the Federal agency that pays hospitals and doctors for services rendered to patients, released the prices that hospitals charge for the 100 most common inpatient procedures. The idea is to provide more information to the public about how much hospitals charge and to highlight that one hospital will charge a wildly different amount than what another nearby hospital charges for the same procedure. But before we go any further, it is imperative that you, the reader, and the public understands that what a hospital charges Medicare/Medicaid is almost completely unrelated to how much Medicare/Medicaid reimburses that hospital for those services.

 

Normally in a business transaction, say for example, a plumber, the plumber provides a service to the homeowner, the plumber then charges the homeowner a certain amount and the homeowner pays or reimburses the plumber for those services. But it doesn’t work that way in healthcare. The hospital (or doctor) knows that Medicare/Medicaid, or whatever insurance company is involved, won’t pay the hospital what the hospital charged for services provided. Medicare/Medicaid pays the hospital based on a diagnosis related group (DRG) which is a “black box” of formulas that tell the government to pay X amount of dollars for a particular disease process or procedure. The variations in what the government pays to each hospital is based on these formulas, which are too confusing to explain here. But briefly, the formulas take into account the complexity of the disease process, the potential costs of complications and even the cost of living in the area of the country where the hospital is located (ie higher reimbursement in New York City vs Bunkie, Louisiana).

 

But there’s another element at play here, that’s not at play in the plumber’s example. If a homeowner can’t pay for their plumbing to be fixed, the plumber doesn’t fix the plumbing. As simple as that. However, in healthcare, barring a few very extreme examples, everyone can access the health care system through a clinic, emergency room, charitable organization, etc. Health care is a right in my opinion and while the media likes to interview people that were turned away from an emergency room for a life threatening emergency, I believe everyone has the right and does in fact have access to care in a life threatening situation. That means treating patients that don’t have insurance. But how do hospitals treat patients with no insurance (ie no way of paying for services rendered)?

 

In an effort to survive the health care system, hospitals determine how much it costs them to treat a patient with insurance. They then multiply that cost by a factor of 2, 3 or whatever number they think will help bring in enough money to help cover the costs of treating patients that don’t have any insurance. So they attempt to make more money on patients that have insurance in an effort to treat the uninsured, which is why you don’t see people dying in the streets. And this explains why a hospital charges more than what you’d expect for services – because they’re essentially raising the money from patients with insurance to cover the costs, or cost shifting, to patients with no form of payment. The Federal government knows this, so in an effort to stay one step ahead, the government doesn’t pay the hospital the charges the hospital submits, but rather pays them a predetermined amount (based on the DRG). This is illustrated in the graphic below, courtesy of The Washington Post.

 

health care costs

The dollar amount the hospital charged Medicare/Medicaid is circled in red but the amount that Medicare/Medicaid actually paid, or reimbursed, the hospital is in green (colored circles were added by Dr. Kaplan, author of this blog and were not part of the original graphic by The Washington Post).

 

This very lengthy explanation was all to say one thing…this is a game of charges and reimbursements between the hospitals and the Federal government (Medicare/Medicaid). I don’t know who started the game but they both deserve some share of the responsibility. But I will say this – if you think hospitals are paid too much or make too much money, consider that if a hospital doesn’t make enough money to take care of the insured and uninsured, they’ll close. That’s not good for anybody.

 

Some will argue, as I’ve seen in other articles written on this topic, that when someone doesn’t have insurance, they will be sent a bill with these very large balances that the hospital charges to Medicare/Medicaid. While Medicare/Medicaid doesn’t pay these bills at face value, does the uninsured patient have to? While there are examples when a hospital sends a bill to an uninsured patient with a huge balance on it, I can say from experience, treating patients that have no insurance, they do not have to pay these enormous bills. What happens to a patient that comes into the hospital with no insurance is the following: the hospital assists the patient with getting on disability or Medicaid so that all of their bills are paid. Keep in mind, the bills are paid at the predetermined value that Medicaid decides they want to pay, not the actual amount the hospital charges. So these patients aren’t “on the hook” for the hospital bill. Their accounts are settled after-the-fact. While private insurance won’t pay for health care expenses that occurred before the patient got insurance, Medicaid does in fact pay retroactively. The point here is repetitive and unmistakeable – the figures that hospitals charge are inconsequential to the insured and uninsured patient, alike. The cost to the taxpayer that funds Medicare and Medicaid is what Medicare/Medicaid reimburses to the hospital, not the bill the hospital sends out.

 

So it’s ironic that the Federal government wanted to “clarify” the costs of healthcare by publishing the amount hospitals charge. But in highlighting what the hospitals charge, they avoid the question of what this costs taxpayers. The hospital’s charges don’t cost the taxpayer a dime. The hospital could charge a gajillion dollars for a knee replacement – it doesn’t matter. What does matter, and what the taxpayer should know, and what Medicare/Medicaid should highlight is what the Federal government actually pays the hospitals for these services. Whether you think they pay too much or too little is another discussion. The point here is that Medicare/Medicaid chose to highlight how much the hospitals charge – a dollar figure that ultimately has nothing to do with how much the government actually pays hospitals and doctors. So if the amount hospitals charge doesn’t reflect how much the government actually reimburses hospitals, why would Medicare/Medicaid release this information? It appears that this latest revelation was used to make the hospitals look like the “bad guy” rather than really trying to educate the public. The Federal government had an opportunity to highlight the costs of health care to the taxpayer but instead they used the opportunity to blame hospitals. Shouldn’t our Federal government be above spin games like that?

 

 

Plastic Surgery Financing [Infographic]

A not-so-recent survey (2005) about the “wealth” of consumers undergoing cosmetic procedures such as BOTOX®Cosmetic or cosmetic surgery like breast augmentation, showed that they aren’t in actuality, very wealthy. So how do patients afford plastic surgery – with plastic surgery financing!

 

The survey above came from a poll of 644 people, performed by the American Society of Plastic Surgeons. The poll found that all respondents were considering plastic surgery within the next two years. It also found that nearly 30 percent reported household incomes of less than $30,000, while another 41 percent had incomes ranging between $31,000 and $60,000. Sixteen percent reported annual household incomes of $61,000 to $90,000. Just 13 percent had average household incomes of more than $90,000 a year.

 

plastic surgery financing

Infographic of plastic surgery financing

 

I’m not sure what your idea of wealthy is but I think most would agree that a man or woman making around $90,000 does not meet our stereotype of the “average plastic surgery patient”. Our stereotype is more along the lines of these patients:

 

plastic surgery financing

courtesy lostgirlsworld.com

 

The stats above are a little surprising. Before I was a plastic surgeon, I too would have thought most patients undergoing cosmetic procedures were wealthy but after being in practice these last several years, patients come from all walks of life.  If you remember several years ago, Congress was debating whether they should place a tax on cosmetic procedures to help pay for the Affordable Care Act. You may remember it’s alternative name – the BOTAX! Anyway, once CongressMEN realized a tax on cosmetic procedures would preferentially burden women and people making $90,000 or less, they quickly reversed course. They recognized that they did not want to see their face in future competitor’s campaign commercials as the Congressman that supported taxes on women and the middle class.

 

Plastic surgery financing comes in many forms. Currently the most common is CareCredit®, as subsidiary of GE Capital. If you go to the CareCredit® site by clicking here, you can find a doctor that participates and you can also apply for a line of credit to pay for whatever procedure you’re interested in. It’s also pretty cool because you can apply for credit with a specific doctor and that doctor will be alerted to your inquiry and can follow up with you from there.

 

The only problem is that you won’t necessarily know how much the procedure costs before your consultation, so how do you know how much to apply for? If you need a ballpark estimate on a procedure or combination of procedures, go to www.buildmybod.com/pricing and you’ll find a list of doctors that provide their pricing information online. After adding procedures to your “wishlist”, submit the wishlist and you’ll get a total cost estimate for your procedures, including doctor’s fees, OR fees, implant fees, etc. My listing on the BuildMyBod site will actually allow you to apply for CareCredit® immediately from BuildMyBod.com after submitting your wishlist. But even if you can’t apply for credit for every doctor through the BuildMyBod site, you can still apply for a line of credit on CareCredit® once you’ve gotten an idea of the cost from BuildMyBod.

 

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Doctors, Patients and Social Media – Common Sense Can Go A Long Way!

I have to admit, when I heard that the Federation of State Medical Boards (FSMB) and the American College of Physicians (ACP) released a position paper in the Annals of Internal Medicine on April 16, 2013 regarding physician communication with patients via social media and the internet, I thought their position would be that social media was bad and should be avoided in the clinical sphere. Totally ignoring reality. I could almost picture them collectively as some old curmudgeon, saying the internet was going nowhere and “doctors shouldn’t communicate with patients through those darned social computers!” But I was wrong, luckily. In the paper, “Online Medical Professionalism: Patient and Public Relationships: Policy Statement From the American College of Physicians and the Federation of State Medical Boards,” they recognized that social media and online communications is here to say and offered advice on how to utilize it as a communication tool while avoiding some medico legal pitfalls.

 

social media

Table of recommendations for online communication between doctors and patients, courtesy of the Federation of State Medical Boards, the American College of Physicians as published in the Annals of Internal Medicine.

 

Protecting A Patient’s Privacy

The table above is very helpful and addresses some of the major risks of online communication with patients by providing recommended safeguards. And while I agree with their recommendations, it really drives home the point that common sense can go a long way. As a doctor, common sense tells me to not reveal a patients identity in a public forum. And even if you don’t identify them by name in a public forum, maybe describing them isn’t a good idea either as in this case on Facebook where a doctor complained about a patient being repeatedly late for appointments (and maybe even mentioned that the patient had previously had a stillborn child?!).

 

In the case of pre and postop photos, I get their written permission first. And not only do I get their written permission, I further document in my clinical notes that I discussed with them, multiple times, that it’s ok to post their photos. I especially document this in the case of patients that will have their identity revealed in the case of a facelift or other procedure that requires their face to be posted online.

 

But if a patient posts a message on my Facebook page about their particular condition, I immediately respond to them via a private, direct message rather than responding to the question posted on my wall. And if at all possible, I delete their original question from the wall to protect their privacy. I understand that many people recommend not being “friends” with your patients on Facebook and while I don’t “friend” them, they are still able to contact me through my page and if that’s the route of communication they choose to initiate a discussion, then that is their prerogative. But again, I quickly attempt to shift the conversation to a more private venue such as my office email address.

 

Medical Advice Online

The recommendations above suggest not giving online medical advice unless you already have a rapport with the patient. Again, this comes under the category of common sense. If a random patient contacts me online to discuss their condition, I give general answers to their question but always end with some standard, “I need to see you during a consultation to give more definitive advice”. And if they are having a problem with a procedure that I recently performed on them, I encourage them to come in for an office exam and in extreme circumstances, refer them to the Emergency Room. Although, if I refer them to an Emergency Room, which maybe has happened once, I meet them there rather than having the ER doctor see them.

 

A Doctor’s Online Character

Here I want to shift gears a bit. Rather than talk about how a doctor should go about communicating with patients that initiate an online interaction, I want to focus on how the doctor represents themselves, or their character, online. For example, do they take a picture of a new boat they recently bought or highlight their huge wine collection on their Facebook or Twitter account? A doctor that shows off their material possessions can risk alienating themselves from patients that may not have as much disposable income. That being said, I recently asked fans of my practice’s Facebook page to vote online for my dog to become Queen of the Fur Ball. Is that inappropriate or just my attempt to “connect” with patients on a more personal but, I think, healthy level?!

 

social media

Me and Ginny at the Fur Ball benefiting the Companion Animal Alliance of Baton Rouge

 

Was it inappropriate to ask fans of my practice's Facebook page to vote for my dog to win Queen of the Fur Ball?!

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Office Based Surgery Makes for a Better Plastic Surgeon – There’s Proof!

A few months back I discussed the importance of finding a happy surgeon. I made the argument that a happy surgeon is much like a CEO in the operating room and to do their best job, they need to be surrounded by like-minded individuals to help everyone strive toward the same goal. I mentioned that a plastic surgeon with their own operating room (office based surgery) in their office, would be more comfortable with the nurses and assistants in the room and everyone would be on the same page. This was just my gestalt. Just a feeling or theory I had without any real proof…until now!

 

office based surgery

A rendition of the operating room courtesy of Lego and the blog, Andromeda

 

I’m currently reading the book, Give and Take written by Adam Grant, the youngest tenured professor at Wharton Business School.  The book is excellent and touches on success in the work place by helping others through giving (not necessarily charity, but giving of your time to coworkers) and teamwork rather than an aggressive, take-no-prisoners approach.

 

In regards to teamwork, Grant points out that even though someone, like a surgeon, possesses a certain skill set, they can’t use it to the best of their ability unless they have a supporting cast. In other words, one would assume that if you possess a certain skill, it doesn’t matter where you are or where you go, you have that same portable skill and you should be able to use it effectively regardless of location. But Grant cites a 2006 study from the journal Management Science (I don’t subscribe but here’s a link to the abstract!) entitled “The Firm Specificity of Individual Performance: Evidence from Cardiac Surgery”,written by two Harvard Business School professors, Robert S. Huckman (rhuckman@hbs.edu) and Gary P. Pisano (gpisano@hbs.edu). To paraphrase, the study followed 203 cardiac surgeons over a two-year period to see if they got better the more procedures they did. They collected data on morbidity (complications) and mortality (death) associated with heart bypass surgery. What they found was that the surgeons didn’t get better with practice. Rather, they had better outcomes depending on the hospital or operating room they were using most frequently. In essence, even though they had the same skill set everywhere they went, it wasn’t utilized to its fullest with the best results unless they were in an operating room that they were most familiar with. Familiar with a particular anesthesiologist or set of nurses. The best outcomes were associated with the relationships that the surgeon developed with the team surrounding him/her.

 

And so it goes with plastic surgeons that have their own office based surgery suite. Plastic surgeons that have their own operating room, typically will have the same set of nurses and assistants for all of their procedures, thus breeding familiarity and in turn producing the best results. If you’re looking for a plastic surgeon that has their own operating room, visit the American Association for Accreditation of Ambulatory Surgery Facilities here and type in your location to find a AAAASF accredited operating room.

 

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Arm Lift – Is it worth the scar?

As you may have seen recently in the media, the American Society of Plastic Surgeons (ASPS) released additional statistical information on their annual survey of cosmetic and reconstructive procedures performed in the past year (2012 in this case). They found that the arm lift is becoming a much more common procedure than in the past. This is mostly due to the advent of weight loss surgery. Aside from wanting a tummy tuck or breast lift after massive weight loss, an arm lift is a very popular procedure that massive weight loss patients are seeking. See the infographic below from the ASPS.

 

arm lift

There were 15,457 arm lifts performed in 2012 – that’s an increase of 4,378%!

 

But before patients get an arm lift, they need to understand that there may be other options and they need to understand the issue of scarring with an arm lift. If you don’t have a great deal of excess skin but mostly fat to the upper arms, you may be a candidate for liposuction which requires a very small scar. Unfortunately, most patients that are unhappy with their upper arms is usually due to what they call “bat wings” – the excess floppy skin that is not amenable to liposuction alone. Therefore, they must consider an arm lift, or removal of the excess arm skin. And if removal of the skin is needed, then you must recognize that you will have very long scars.

 

To remove the skin, you must make a long scar along the inside of the arm. These scars used to be placed on the back of the arm but since people walking behind you could see the scars and know you had an arm lift, more plastic surgeons are now placing the scars inside the arm to better hide them. It doesn’t make them invisible but it does make them less noticeable in this position. The other thing to keep in mind is that the goal of an arm lift is to remove as much skin as possible. When you do this, it requires stretching the skin to get the incision closed and where there is stretch, there is tension and where there is tension, there’s the risk of the scar widening. And if you’re worried about a potentially wide scar more than you’re worried about your “bat wings”, you’re not mentally ready for an arm lift. However, if the opposite is true and you hate your “bat wings”, you’ll be thrilled with your results.  Here are some of my results below. In sequential order, here is a patient after an arm lift, showing the outer aspect of the arms so you can see the improvement in the arm contour but below that is the inner aspect of the arms so you can see her scar – full disclosure!

 

arm lift

Arm lift, before and after. From the outside view of the arm, the scars are hidden.

 

arm lift

Same patient as above but before and after shots that show the inner aspect of the arm so you can appreciate the potential for scarring.

But every patient heals differently. Here’s another patient of mine showing both the outer and inner aspects of the arms. She heals much better such that the scar is relatively invisible. Be sure and ask your doctor if 1) they’re a board certified plastic surgeon and 2) if they have pictures of both the inner and outer aspects of their arm lift results. Hopefully they provide you with the information you need to make an informed decision.

arm lift

Another patient of mine after an arm lift

Arm lift

Same patient as above but an example of how some patient’s scars heal better than others.

 

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