Why you need to vet the surgeon you find on social media
It’s happened to all of us. You jump on social media for a quick peruse and quickly fall down the rabbit hole of the scroll. The next thing you know, you’ve saved, taken screenshots, and maybe even DM’d a handful of surgeons whose before-and-after images and mind-blowing videos have you wanting to sign up for […]
Dispelling two myths after surgery
As seen in the image, I received a text message from a patient the morning after her surgery. She underwent a Brazilian Butt Lift and Tummy Tuck. In the text message, she’s thanking me after getting out of the shower. It was the first time she was able to look in the mirror and was […]
Yes, we charge for virtual consults
For years now, our consultation fee has been $100. This payment holds your spot on the schedule. In our experience, if we don’t request a consultation fee, the “no show” rate is higher. And it’s not a wasted $100 regardless. If you do purchase products, injectables or book a cosmetic procedure, that $100 goes towards […]
BuildMyBod Founder speaking at Miami Cosmetic Surgery
Miami Cosmetic Surgery and the leading event group Informa Markets are very proud to announce the launch of the Miami Cosmetic Surgery show. Coming to the Miami Beach Convention Center Feb. 20-22, 2020, under the Scientific Direction of Dr. Steven Dayan. And Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking on the topic […]
Thank God I didn’t buy bots followers and likes!
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t […]
Changing referral patterns in the age of social media
Social media is to blame, or take credit, for everything these days! The effects of social media are evident across a variety of spaces. For example, it’s changing political discourse, feelings of inequality (you always knew the Kardashians had more money than you but now you know how much more!) and how a business goes about generating, […]
How to get patients to book and pay in full at the time of consultation
How nice would it be if you could get your patients to book and pay in full for their procedure at the time of their consult?! No follow up necessary to collect the balance! How? Keep reading. Many physicians that are now in the aesthetic space didn’t start out that way. Many began their […]
That time my website traffic dropped from 11.8K to 4.5K
My website traffic didn’t drop overnight but pretty close. From the beginning of April to the end of June 2019, the number of visitors to my website went from 11,800 users to 4,500 users. That’s a 62% drop. All thanks to Google, the premier search engine, releasing a wide ranging algorithm update on March 12th, […]
Why would patients agree to be on social media?
Packed into that question of why patients would agree to be on social media is a different question people really want to know. Do doctors incentivize patients to agree to be on social media? In other words, do they give the patient something to get them in front of the camera? Agree to be […]
BuildMyBod founder giving social media course at CSPS Annual Meeting
If you’re in or around Sacramento tomorrow or already attending the California Society of Plastic Surgeons’ (CSPS) Annual Meeting, don’t miss Dr. Kaplan’s 1-hour social media course! But Dr. Kaplan only has 25K followers on Instagram, you say? What makes him an expert worthy of giving a course?! He doesn’t consider himself an expert but […]