Groupon Benefits from the Merchant’s Perspective

Many businesses use Groupon or other daily deal sites in the hopes of getting new customers in the door and in turn, hopefully many repeat customers. While this may be the most often cited reason merchants use Groupon, I’d suggest a better reason.   In the past, Groupon was useful only for a steady flow […]

The Fear of Up Selling a Patient

I sometimes run specials through a daily deal site or through my own website. While my practice is busy with current non-surgical and surgical patients (we have our own in-office operating room), I still find running specials is very helpful for meeting new patients (in the case of the daily deal sites) or re-engaging former […]

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