How to check a doctor’s credentials online [video]
When it comes to finding the right doctor for your cosmetic procedure, what training they’ve had and what board certifications they have can be very confusing. In this post and video below, we’ll give you the tools needed to make you better equipped to check doctor’s credentials in the future. Some examples will show […]
Wanna be a doctor? Get a marketing degree while you’re at it!
Back in the day, all it took to be a successful doctor was a medical degree and a modicum of competence. But that’s not enough anymore. That’s just a minimum requirement! Medicine, for better or worse, is becoming more sensitive to the market forces that most businesses have endured for years. With more doctors […]
Cosmetic Plastic Surgeons Can Learn a Lot from Hair Salons!
At first glance, you may think that cosmetic plastic surgeons and hair salons are only related in that both are businesses dedicated to beauty but when it comes to customer outreach, hair salons “got it going on!” Customer Relationship Management or CRM is a growing industry. Salesforce.com is a company most responsible for making CRM […]
Plastic Surgeons are Cosmetic Surgeons but Not All Cosmetic Surgeons are Plastic Surgeons!
I guess it’s my turn to chime in on the recent ABC News story that further confuses the issue of who is a plastic surgeon and who is a cosmetic surgeon. In the segment below, a man that wanted a nose job went to see a “cosmetic surgeon” but ended up with an infection, and […]
The Anatomy of a Cosmetic Surgeon’s Website – How to Avoid White Coat Deception
An alternative title to this blog post is, “How to vet a website” or another way to say it is “how to sniff out B.S. on a website”! This guide is here to help you evaluate different aspects of a cosmetic surgeon’s website and determine what’s fact, what’s fiction and ultimately how to protect yourself […]