Creepy but cool: Knowing who is on your website
There is a way to know who is on your website and it isn’t illegal! Since the goal of a business website is to educate and then ultimately generate leads, it would be helpful to know who is visiting and revisiting your website. This could give your business further insight as to the consumer’s (or […]
BBL Aftercare and Must Haves [video]
You got a Brazilian Butt Lift (BBL), so now what? In this post, we’re going to answer some of the most common questions about BBL aftercare and must haves. BBL Aftercare One of the most common issues after a BBL is the inability to sit directly on the buttocks for approximately 6 weeks. The […]
Can you do a hysterectomy and tummy tuck at the same time? [video]
Combination procedures are nothing new. Breast augmentation with a tummy tuck is a mommy makeover. Facelift with upper eyelid lift for facial rejuvenation. But combining procedures between completely different specialties is less common. In this case, we’re referring to a hysterectomy and tummy tuck. This is a potential combination procedure. Combining a hysterectomy and […]
3 ways to publish your prices with BuildMyBod Health [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians. Including those providing outpatient services! You may also be […]
Don’t offer specials. Offer commitment instead!
It’s that time of year again for plastic surgeons and other cosmetic physicians: running specials! And even though it’s tempting, try to avoid them. Don’t get me wrong, specials aren’t the most awful thing a doctor can do. But if they’re run too often, or their timing is too predictable, then the patient loses that […]
Compete on price transparency, not price! [video]
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price. Healthcare doesn’t follow the rules of a […]
One step closer: Price transparency in healthcare [video]
It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians! Why price transparency in healthcare […]
3 types of a Mommy Makeover [video]
The term Mommy Makeover is thrown around quite a bit amongst plastic surgeons and patients considering the procedure. But what is it? At its most basic meaning, a Mommy Makeover is a procedure to the breasts and abdomen to give a woman back her pre-pregnancy body. But there are several variations as you will see […]
BuildMyBod Founder named Visiting Professor at UC Davis
Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th. Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that […]
Prior to the consultation, everyone should get a quote
I often write about how the patient experience is improved when they “get a quote” via an online Price Estimator on a physician’s website. And not just for cosmetic services. But also for bariatric, general surgery and gynecological services, as well as surgery centers. Even if the patient doesn’t get a quote online, the provider’s office must […]