BuildMyBod Founder Speaking at THE Aesthetic Show
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health and Pacific Heights Plastic Surgery will be speaking twice this weekend at THE Aesthetic Show in Las Vegas. Two Practice Management Presentations at THE Aesthetic Show On Saturday, he’ll give a 20-minute presentation on Mastering the Art of Google Searches. This topic will be helpful to new […]
Free Botox after Surgery!
Back in the good ole days, plastic surgeons performed all cosmetic surgery. There was really no one else. But then there was more than just ‘surgery’…enter cosmetic medicine. This is the field that refers to non-surgical services like Botox, fillers and non-invasive body contouring like CoolSculpting. Plastic surgeons started to lose patients because they proudly […]
Finding a plastic surgeon near you
For the last three years, while on the “speaking circuit,” I’ve been preaching the importance of giving your business or medical practice a location-based name. It’s good for your business and it’s good for your customers/patients. And if you’re a plastic surgeon, it’s easier for new prospective patients to find you on Google! […]
4 Tips for marketing your cosmetic practice on a budget
Check out this excellent overview by Lisette Hilton of Cosmetic Surgery Times on the recent presentation by Dr. Kaplan, Founder/CEO of BuildMyBod Health at the Vegas Cosmetic Surgery meeting. Reprinted in its entirety here: Marketing is an added cost in a cosmetic surgery practice that most other types of medical practices don’t have. Marketing […]
Five Leads that are Probably Going Nowhere!
While I wouldn’t technically call it eavesdropping, I can easily overhear my office staff answering incoming calls at the front desk. And interestingly, I can tell within seconds if the “lead” on the phone is going nowhere. In addition to the initial phone call interaction, it quickly becomes evident that leads are going nowhere in […]
Negative Reviews on Yelp: The Physician Perspective
Your office provides excellent customer service. You offer every arriving patient a cup of coffee, tea or water. They never wait more than 5 minutes to see the doctor. You offer full price transparency online prior to the visit. The doctor encourages patients to email questions before a surgical procedure. The evening after the surgical procedure, […]
Throwing the Perfect CoolSculpting Party!
Want to attract serious, sophisticated patients interested in CoolSculpting?! Host a CoolSculpting and caviar party! We recently did this at my practice and we had a very successful shindig! Our arriving guests were offered caviar bites with creme fraiche on blinis by the The Caviar Co., an exclusive caviar purveyor, providing unsurpassed caviar collections […]
Read the BuildMyBod Health White Paper on Price Transparency
It’s here…the definitive white paper on price transparency in healthcare! Before you fall asleep, check out this article in the Annals of Plastic Surgery. As the article explains, with BuildMyBod Health, you can take control of your out-of-pocket healthcare costs and your doctor is incentivized to help you determine cost ahead of time too. BuildMyBod Health […]
What millennials want…and it’s not skin care!
Millennials, the generation that followed Generation X and were born in the 80’s and 90’s (those in their 20’s and 30’s now) are known to be impatient and jonesing to change the world. According to a recent Wall Street Journal article, that impatience extends to skin care (and thus why it’s a topic on this […]
Keeping your best employees happy
Depending on where your medical practice is based, finding great employees may be difficult but it may be difficult for two different reasons. One, it could be difficult because the pool of smart employees may be small or two, there’s a huge pool of smart employees but the competition to hire one is stiff. […]