Now I get it! Why doctors are hesitant to show their prices

I speak regularly about the benefits of price transparency and the service our company, BuildMyBod Health provides. From the beginning, I always knew doctors were hesitant to show their prices online.   In fact, during my lectures, I would list the three reasons doctors shy away from online price transparency: – concern that patients will […]

82% of Cosmetic Surgery Patients Experience Sticker Shock

BuildMyBod is a startup company based in San Francisco that allows doctors to provide out-of-pocket pricing information to patients online. In exchange for submitting a ‘wishlist’ that includes procedures of interest, the patient gets a detailed accounting of the cost of services and procedures they’re considering and the doctor gets that prospective patient’s contact info […]

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