We love #thecrunch

This statement probably doesn’t make any sense unless you get Botox or Xeomin for facial wrinkles. Both of these products work in exactly the same way to relax muscles that cause wrinkles on the forehead, in between the eyebrows or the crow’s feet. What’s #thecrunch? Botox or XEOMIN® both contain botulinum toxin. This toxin, […]
Dimpleplasty [video]
The patient above and below was unhappy with his lack of dimples so we created some for him! To understand how a dimpleplasty creates a dimple, it’s important to understand the underlying anatomy that creates dimples in the first place. What are dimples? The buccinator muscle lies beneath the skin of the cheeks. It […]
BuildMyBod Founder speaking at THE Aesthetic Show 2018
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket […]
Brazilian Butt Lift with Back Lift [video]

Just when you thought you knew what a Brazilian Butt Lift (BBL) was, or even if you didn’t, here’s a third technique you might not be familiar with. To bring you up to speed, a Brazilian Butt Lift can mean two things traditionally. One technique is to perform liposuction to the abdomen, flanks and back […]
The customer is not always right. An example of confirmation bias.
I had an interesting experience recently from two Yelp reviewers. One person gave me a one-star review because she got a bruise after Botox/Xeomin injection to reduce wrinkles in the forehead. Another left a one-star review because she was unhappy with her breast lift to correct very saggy (ptotic) breasts after massive weight loss. Obviously […]
BuildMyBod Founder speaking at The Medical Spa Show
Board certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.” The Medical Spa Show The conference is sponsored by the American Med Spa Association and according to their website: “AmSpa provides […]
Why you need an “SEO barometer” on your website
Whatever business you’re running, you almost certainly have a website. And your most critical concern is your SEO (search engine optimization). Essentially, this refers to how likely your website will show up on search engines such as Google or Bing when a consumer is looking for the services you offer. If your business shows up […]
A primer on the Brazilian Butt Lift (BBL) for surgeons [video]
I realize this post may not relate to anyone outside of plastic surgery. But at the same time, it’s just plain interesting to anyone that’s a fan of Rube Goldberg (ie, the Mousetrap above)! With the circuitous tubing going from handle to canister to machine, the video below showing the operating room setup for a Brazilian […]
Founder/CEO of BuildMyBod featured in Radiesse Golden Ticket campaign

Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified plastic surgeon was the treating physician for the third winner. Radiesse Golden Ticket winner and […]
Don’t freak out about these things after surgery

Having surgery soon? It’s a stressful time, so remember these things after surgery to reduce your anxiety level. Some of these postop issues are very normal and should not be a cause for alarm. Even if you’re not going through surgery yourself, someone may be depending on you as their caregiver. So heed this advice […]