The Plastic Surgeon’s Wife
In the past, most plastic surgeons, or for that matter, the wives of most doctors that were in private practice, had the role of being the office manager. This was natural because a medical practice was very personal, not corporate, and who best to keep an eye on the dollars flowing through the practice than […]
The Times, They are a Changin’: Medical Marketing
As I previously alluded to in this post, the way a doctor, particularly a plastic surgeon goes about medical marketing of his/her practice has changed so much. From no medical marketing at all, to print ads and social media, we are now entering a new era in physician marketing. Before, you marketed to consumers that weren’t […]
The Evolution of Setting Up a Plastic Surgery Practice
I’m getting ready for the big move to San Francisco, to join Dr. Donald Brown, a plastic surgeon in practice for 30 years. So luckily I’m not starting from scratch but there are important tasks to address, such as updating Dr. Brown’s website and social media/online marketing accounts to include my name. The fact that […]