Five Leads that are Probably Going Nowhere!

While I wouldn’t technically call it eavesdropping, I can easily overhear my office staff answering incoming calls at the front desk. And interestingly, I can tell within seconds if the “lead” on the phone is going nowhere. In addition to the initial phone call interaction, it quickly becomes evident that leads are going nowhere in […]

5 ingredients in the secret sauce of medical marketing!

When I first moved from Louisiana to San Francisco just under three years ago, I took over an existing plastic surgery practice. The previous doctor had about 200 email addresses in his database. I knew if I wanted to build a bigger practice, I would need a bigger database of email addresses. I really had […]

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