Discounts and specials? Sure. Bargaining? Absolutely not.

One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time.  So why make it difficult for them. No one likes sticker shock. But there’s another benefit of price transparency.   By knowing the cost ahead of time, the […]

The Future of Healthcare

Why do you buy tickets online before going to a movie? What’s the point, you’ve got to go to the movie anyway. The reason is several-fold. It’s the convenience of not waiting in line, not fumbling with the transaction of choosing the movie you want, providing a credit card and getting the tickets. It’s easier […]

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