5 ingredients in the secret sauce of medical marketing!
When I first moved from Louisiana to San Francisco just under three years ago, I took over an existing plastic surgery practice. The previous doctor had about 200 email addresses in his database. I knew if I wanted to build a bigger practice, I would need a bigger database of email addresses. I really had […]
Founder of BuildMyBod Speaking at ASAPS 2016!
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health, the platform that provides price transparency in healthcare, will be speaking in Las Vegas at the year’s biggest cosmetic surgery meeting – twice! BuildMyBod Health allows consumers to connect with healthcare providers to check the cost of their care – before receiving that care – through an […]
Attracting millennials to your practice!
As more healthcare services are paid out-of-pocket because the services are cosmetic or because a deductible hasn’t been reached, competition will grow fierce to attract cash-pay patients. Don’t think of this as solely being an issue for plastic surgeons or other doctors that only toil in cosmetic procedures and services. Even medically necessary services like […]
A bigger conference than HIMSS? I think not! [video]
Just got back from the Healthcare Information and Management Systems Society (HIMSS) meeting in Vegas. A bigger conference I have never seen nor attended! There were 45,000 attendees on hand. To give a frame of reference, most plastic surgery meetings I go to have 2000 attendees at the absolute most! Healthcare IT, the people […]
BuildMyBod Health Founder Speaking at HIMSS16
The Healthcare Information and Management Systems Society (HIMSS) represents 61,000 individual members, 640 corporate members, and over 450 non-profit organizations. Their mission is better health through information technology (IT). And this week, they’re hosting the largest health IT conference in the world – 45,000+ – in Las Vegas! Dr. Kaplan, Founder/CEO of BuildMyBod Health […]
Lead Generation: A Number’s Game
I always enjoy reviewing the numbers of generated leads from the BuildMyBod Health platform. For those of you not familiar, this is a lead generation platform that uses healthcare price transparency as the “hook.” As demonstrated in the video above, a consumer can find a healthcare provider near them, use the BuildMyBod Price […]
5 Steps to Help Pick the Medical Field that Suits You Best
The following was originally posted on the Medelita TheRightFitMD blog. Thanks for allowing Dr. Kaplan, founder and CEO of BuildMyBod Health to be a guest blogger on your site! GUEST POST: 5 STEPS TO HELP PICK THE MEDICAL FIELD THAT SUITS YOU BEST I promised myself I would never be that doctor! Imagine […]
Doctors as patients and unintended consequences
I recently performed neck liposuction on a colleague (another doctor). This is a relatively easy procedure and typically a very smooth postoperative course. But doctors as patients aren’t the most compliant, and that affects everything. Usually a non-medically oriented patient does what you say. Mostly they’re too afraid to deviate from your recommendations. And […]
IntrepidNow interview with Founder of BuildMyBod
In today’s post, we’re resharing a podcast conducted by Joe Lavelle of intrepidNow, a media company creating incredible content to dramatically improve the sales and marketing efforts of their clients. Here you go: “Dr. Kaplan joined us to tell us about the great work that BuildMyBod is doing to ensure healthcare price transparency and also to discuss […]
Why price is the pain point in 2016
This new year, 2016, is the year when consumers will recognize that price is the pain point in healthcare, just as it is with any other purchase. For far too long, healthcare has been immune to the normal market trends of price transparency and online purchasing. The cost of healthcare wasn’t as great a […]