Wanna be a doctor? Get a marketing degree while you’re at it!

Back in the day, all it took to be a successful doctor was a medical degree and a modicum of competence. But that’s not enough anymore. That’s just a minimum requirement!   Medicine, for better or worse, is becoming more sensitive to the market forces that most businesses have endured for years. With more doctors […]

The Times, They are a Changin’: Medical Marketing

As I previously alluded to in this post, the way a doctor, particularly a plastic surgeon goes about medical marketing of his/her practice has changed so much. From no medical marketing at all, to print ads and social media, we are now entering a new era in physician marketing. Before, you marketed to consumers that weren’t […]

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