Price transparency isn’t just for cosmetic services anymore!

price transparency

Share You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. … Continue reading

Price transparency can be sexy!

price transparency

Share The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation.   Why fear price transparency? Healthcare providers worry … Continue reading

In with the high and out with the low (quality leads)!

quality leads

ShareLeads are the lifeblood of any business and healthcare, it’s a business folks, is no different. In the old days, when competition wasn’t as fierce, practices and healthcare facilities could passively rely on referrals from other doctors to build their … Continue reading

Five reasons why a Get A Quote Now button rocks!

get a quote now

Share For every healthcare provider out there, there’s 10,000 consumers perusing their website. They’re looking for something and hoping the doctor has the answer. At the same time, the doctor is hoping to capture that patient. To do so, they’ll … Continue reading

BuildMyBod doctors’ best practices – in their own words [video]

doctors best practices

Share The BuildMyBod Health network of healthcare providers now includes many doctors, dentists and surgery centers. And with so much collaboration, there’s now a large body of doctors’ best practices growing out of that network. Check out several examples below … Continue reading

Price transparency is a customer service opportunity in healthcare

price transparency

ShareJohn DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in … Continue reading

Price TransCAREncy, not price transparency

price transcarency

ShareWhat’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its … Continue reading

The commoditization of cosmetic surgery

commoditization of cosmetic surgery

Share Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a … Continue reading

A breakdown of costs is a huge patient satisfier

breakdown of costs

Share Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option … Continue reading

BuildMyBod Founder speaking at Modernizing Medicine User Conference

modernizing medicine

Share Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the Modernizing Medicine Momentum User Conference in Orlando.   Modernizing Medicine Momentum 2018 Dr. Kaplan’s presentation is entitled, “Improve the Patient Experience With Price Transparency.” In the … Continue reading

Reducing sticker shock for medically necessary and cosmetic services [video]

sticker shock

Share There’s probably nothing more frustrating for a consumer and physician than a consultation that ends in sticker shock. How can a doctor’s website provide so much information about a procedure, but nothing useful when it comes to the consumer’s … Continue reading

BuildMyBod on Becker’s ASC Keynote Panel

becker

Share Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion … Continue reading

BuildMyBod at AAFPRS

aafprs

Share BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – … Continue reading

BuildMyBod Founder speaking at ASDS!

asds

Share Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking at the American Society of Dermatologic Surgery (ASDS) annual meeting this weekend. The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization in the United States exclusively representing … Continue reading

Call to action: ebooks and newsletters are so 1980’s

call to action

Share If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads … Continue reading