Price transparency isn’t just for cosmetic services anymore!

price transparency

Share You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. … Continue reading

Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]

bariatric surgery

Share While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help … Continue reading

Price transparency can be sexy!

price transparency

Share The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation.   Why fear price transparency? Healthcare providers worry … Continue reading

Oh the places you will go with your own email marketing database!

email marketing database

ShareWhy do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large, but specific, demographic that has interest in the services we provide. The only problem is that using these services isn’t free and … Continue reading

In with the high and out with the low (quality leads)!

quality leads

ShareLeads are the lifeblood of any business and healthcare, it’s a business folks, is no different. In the old days, when competition wasn’t as fierce, practices and healthcare facilities could passively rely on referrals from other doctors to build their … Continue reading

Don’t get consultations…get bookers! [video]

Consultations

Share If you could shorten the sales cycle for your cosmetic practice, you would, wouldn’t you? It’s possible if you provide enough personalized information online for the consumer. That way, by the time they come in, they’re not just coming … Continue reading

BuildMyBod Founder speaking at Mountain West Society of Plastic Surgeons

mountain west society of plastic surgeons

Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Mountain West Society of Plastic Surgeons tomorrow morning at 8:15 at the Resort at Squaw Creek in Lake Tahoe. The topic: his experience with buying a practice … Continue reading

BuildMyBod doctors’ best practices – in their own words [video]

doctors best practices

Share The BuildMyBod Health network of healthcare providers now includes many doctors, dentists and surgery centers. And with so much collaboration, there’s now a large body of doctors’ best practices growing out of that network. Check out several examples below … Continue reading

Interacting with potential patients on social media

potential patients

Share In the past, a patient could search a doctor’s website or watch their YouTube channel anonymously. Not anymore! With the advent of social media, a physician’s practice can gain valuable insights into what potential patients are considering or thinking. … Continue reading

Lowering the mental barrier to lead generation in healthcare

lead generation

Share There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. … Continue reading

Be on the right side of history when it comes to price transparency

price transparency

Share The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency.   Most surgery centers simply list a menu of cash prices There are … Continue reading

Price transparency is a customer service opportunity in healthcare

price transparency

ShareJohn DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in … Continue reading

BuildMyBod Founder speaking at AACS in Orlando

dr. bilge gregory

Share Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando.   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health … Continue reading

BuildMyBod Health founder speaking at Nazarian Institute

nazarian institute

Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Nazarian Institute this weekend. The meeting is open to everyone trying to take their branding and customer service experience to the next level. You can sign up … Continue reading