The commoditization of cosmetic surgery

commoditization of cosmetic surgery

Share Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a … Continue reading

Should you buy your partner cosmetic surgery as a gift?

cosmetic surgery as a gift

ShareWith the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum … Continue reading

A breakdown of costs is a huge patient satisfier

breakdown of costs

Share Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option … Continue reading

BuildMyBod on Becker’s ASC Keynote Panel

becker

Share Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion … Continue reading

BuildMyBod Health featured at MAX!

max

Share BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock.   What’s in store … Continue reading

Call to action: ebooks and newsletters are so 1980’s

call to action

Share If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads … Continue reading

BuildMyBod founder speaking at OAASC today!

oaasc

Share The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm.   The OAASC The mission of the … Continue reading

To BBL or Not to BBL?

bbl

Share For the uninitiated, BBL is short for Brazilian Butt Lift. Some think it’s only an operation for those starring in a J. Lo  or Pitbull video. “Butt” it can be appropriate for more patients than you’d expect.   Who’s a … Continue reading

Price should be part of the customer service package in healthcare

customer service

ShareCustomer service, customer service, customer service! If you’re in the service industry this is hammered into every employee and manager. While this is obviously critical in say, a restaurant or department store, it wasn’t always the focus in healthcare. That’s … Continue reading

Preparing patients for sticker shock in healthcare

sticker shock in healthcare

Share Now that more patients are paying a portion of their healthcare costs of out pocket, eventually they’ll experience sticker shock in healthcare. To minimize sticker shock, the office staff must have that awkward conversation about “getting paid.” In this recent … Continue reading

BuildMyBod Founder speaking at 25th Annual FFAS Conference

ffas conference

Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be giving several presentation this weekend at the Foundation for Facial Aesthetic Surgery – FFAS Conference this weekend.   According to the FFAS website, “The mission of the Foundation of Facial Aesthetic … Continue reading

BuildMyBod Founder speaking at The Medical Spa Show

The medical spa show

ShareBoard certified plastic surgeon and founder/CEO of BuildMyBod Health, Dr. Jonathan Kaplan, will be presenting at The Medical Spa Show in Las Vegas this weekend. He’ll discuss “Using Price Transparency to Generate Leads.”   The Medical Spa Show The conference … Continue reading

Doctors! Tired of answering questions about pricing yet?! [video]

questions about pricing

ShareIf you’re a doctor that offers medically necessary services paid out of pocket before a deductible is met or because they’re considered cosmetic, I bet someone has asked you how much a procedure costs. Doctors field questions about pricing everyday. … Continue reading