ShareChatbots are a type of chatbox but a chatbox isn’t necessarily a chatbot! A chatbox is that familiar box, typically in the lower right-hand corner of a businesses’ website that enables the consumer to interact with the company via a text interface, either … Continue reading
Share Introducing BuildMyBod 2.0. The revolutionary way to check pricing from healthcare providers near you. Price transparency in healthcare used to be the stuff of dreams. But thanks to changing policy and political winds, the day of true price transparency … Continue reading
ShareWhen the pandemic and shutdowns began, virtual visits came into the spotlight. They were perfect for allowing older, high risk patients to see their doctor. Ensuring ongoing care without the risk of exposure to COVID 19 with in-person doctor visits. … Continue reading
ShareThe Trump Administration’s price transparency rules are still set to go into effect in January of 2021. While hospitals may be hoping this will be delayed due to COVID, and that may still happen, there’s no guarantee. The rules dictate … Continue reading
Share One of the reasons I’ve built a worldview that includes price transparency is because I recognized early on that everyone wants to know cost ahead of time. So why make it difficult for them. No one likes sticker shock. … Continue reading
Share After the protests in June, and celebrations involving Memorial Day and July 4th weekends, we’re seeing an inevitable surge associated with mass gatherings. This leads to a continuing shelter-in-place, reducing travel plans and working from home for the foreseeable … Continue reading
Share We all took a step closer to price transparency in America on Tuesday! That’s when the US District Court for the District of Columbia sided with the government’s effort to promote greater price transparency amongst hospitals. At issue? A … Continue reading
Share Let’s review the initial response to the first wave of coronavirus by hospitals, city and state governments. Hospitals cancelled elective cases. Cities and states ordered a shelter in place order, shut down restaurants and closed parks and beaches. … Continue reading
ShareWhen we consider black swan events, which I’ve discussed here before, they’re often looked at in a negative connotation. And rightly so. But in an effort to find a silver lining to this pandemic, we should consider the pandemic as … Continue reading
Share Here’s the sad truth. Everything will be more expensive now. Regardless of what business you as a customer frequent, the business owners’ expenses are going up. And they’re not arbitrarily using COVID as a pretext to raise their prices. … Continue reading
ShareFor years now, our consultation fee has been $100. This payment holds your spot on the schedule. In our experience, if we don’t request a consultation fee, the “no show” rate is higher. And it’s not a wasted $100 regardless. … Continue reading
ShareThis post may ultimately sound self serving because I’m recommending something that benefits my city and my business. But it doesn’t make these recommendations any less appropriate. San Francisco is ready to reopen for business at the end of the … Continue reading
Share This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas! BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to … Continue reading
Share BuildMyBod Health is President Trump’s answer to the issue of price transparency in healthcare! With an Executive Order and a proposal to bring price transparency to the healthcare arena, this issue is front and center. The BuildMyBod Health … Continue reading
Share One of my patients came in the other day to receive Botox/Xeomin for her forehead wrinkles right after her ObGyn appointment in the same building. She related a story to me of how terrible the customer service was at … Continue reading
ShareThere is a way to know who is on your website and it isn’t illegal! Since the goal of a business website is to educate and then ultimately generate leads, it would be helpful to know who is visiting and … Continue reading