Lowering the mental barrier to lead generation in healthcare

lead generation

Share There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. … Continue reading

Be on the right side of history when it comes to price transparency

price transparency

Share The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency.   Most surgery centers simply list a menu of cash prices There are … Continue reading

Price transparency is a customer service opportunity in healthcare

price transparency

ShareJohn DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in … Continue reading

Hospitals posting prices. A good start.

Share You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump … Continue reading

BuildMyBod Founder speaking at AACS in Orlando

aacs

Share Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando.   BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health … Continue reading

Kelsey’s rant (kelseykaplanfashion on IG): What to look for in your doctor [video]

kelsey kaplan fashion

ShareI don’t know what got her going but my wife, Kelsey, or kelseykaplanfashion on Instagram, went on a humorous tirade on what to look for in a plastic surgeon. It’s her 5 standards that lead to THE gold standard in … Continue reading

BuildMyBod Health founder speaking at Nazarian Institute

nazarian institute

Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Nazarian Institute this weekend. The meeting is open to everyone trying to take their branding and customer service experience to the next level. You can sign up … Continue reading

2019 BuildMyBod Health Annual Pricing Report [infographic]

2019 BuildMyBod Health Annual Pricing Report

Share BuildMyBod Health is the number one online marketplace for healthcare services. It provides consumers and employees of self-funded plans with its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is … Continue reading

Price TransCAREncy, not price transparency

price transcarency

ShareWhat’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its … Continue reading

The commoditization of cosmetic surgery

commoditization of cosmetic surgery

Share Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a … Continue reading

Should you buy your partner cosmetic surgery as a gift?

cosmetic surgery as a gift

ShareWith the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum … Continue reading

A breakdown of costs is a huge patient satisfier

breakdown of costs

Share Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option … Continue reading

BuildMyBod on Becker’s ASC Keynote Panel

becker

Share Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion … Continue reading

BuildMyBod Health featured at MAX!

max

Share BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock.   What’s in store … Continue reading

Call to action: ebooks and newsletters are so 1980’s

call to action

Share If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article¬†discussed ways to improve your inbound marketing. Basically, how to generate leads … Continue reading