Share This weekend, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is lecturing on social media and social media influencers at the AACS in Vegas! BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to … Continue reading
Share BuildMyBod Health is President Trump’s answer to the issue of price transparency in healthcare! With an Executive Order and a proposal to bring price transparency to the healthcare arena, this issue is front and center. The BuildMyBod Health … Continue reading
Share One of my patients came in the other day to receive Botox/Xeomin for her forehead wrinkles right after her ObGyn appointment in the same building. She related a story to me of how terrible the customer service was at … Continue reading
ShareThere is a way to know who is on your website and it isn’t illegal! Since the goal of a business website is to educate and then ultimately generate leads, it would be helpful to know who is visiting and … Continue reading
Share It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But … Continue reading
Share Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the … Continue reading
Share It’s official! Price transparency in healthcare is closer to reality. President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed … Continue reading
ShareAs a cosmetic plastic surgeon, I get emails all the time from CareCredit (a company that offers healthcare financing for patients) suggesting ways for us caregivers to better engage potential patients on our website. Here are just a couple. 1) … Continue reading
Share If you’re considering any type of procedure that will be paid out of pocket because it’s considered cosmetic or because it’s medically necessary and you haven’t met your deductible, you want to read this first! Here are 3 options … Continue reading
Share Dr. Kaplan continues his trek across the country from San Francsico to New York to Tampa to Chicago for the Becker’s ASC 2019. While in Chicago he will serve on a price transparency panel. Becker’s ASC 2019 Price … Continue reading
Share I often write about how the patient experience is improved when they “get a quote” via an online Price Estimator on a physician’s website. And not just for cosmetic services. But also for bariatric, general surgery and gynecological services, as well … Continue reading
Share Want to offer patients the perfect patient experience when it comes to their surgical procedure? Then there’s one thing the doctor must do: be in 100% control of the perioperative (pre-, intra-, and postop-) experience. And to do that, … Continue reading
Share How nice would it be if you could get your patients to book and pay in full for their procedure at the time of their consult?! No follow up necessary to collect the balance! How? Keep reading. Many … Continue reading
ShareIt’s hard to believe that even if you have health insurance, you may be better off if you pay cash for outpatient healthcare services. If that’s the case, why do we have health insurance at all?! We have health insurance … Continue reading
Share President Trump officially issued a price transparency Executive Order yesterday. The price transparency executive order will require hospitals, insurers and doctors to disclose their negotiated rates. This will have direct and indirect consequences. The effect of a price … Continue reading
ShareThis recent Wall Street Journal article highlights the increasing competition in the neuromodulator market. A neuromodulator is the fancy term for a chemical used to relax facial muscles, thereby reducing wrinkles, ie Botox! In most industries, when you have more … Continue reading
