Why you need to vet the surgeon you find on social media

vet your surgeon

It’s happened to all of us. You jump on social media for a quick peruse and quickly fall down the rabbit hole of the scroll. The next thing you know, you’ve saved, taken screenshots, and maybe even DM’d a handful of surgeons whose before-and-after images and mind-blowing videos have you wanting to sign up for […]

Life After Lash Extensions: What I did after developing an allergy

lash extensions

You love the look of eyelash extensions. You’ve tried lash growth serums in the past, but extensions give you the instant gratification you want! At least, that was the case for me. Because of my naturally short and sparse lashes, I’ve always been self-conscious and felt that I looked like a little baby boy. But […]

Why cosmetic procedures aren’t just for the shallow at heart!

Cosmetic procedures help people feel comfortable in their own skin, and studies have shown that a person’s physical appearance affects their self-esteem. It impacts the value we place on ourselves, which feeds into the confidence we exude in our day-to-day lives.   My experience with cosmetic procedures When I was about 13 years old, my […]

Is Topical Hyaluronic Acid Effective?

Hyaluronic Acid

Ever since hyaluronic acid became a mainstream beauty and skincare ingredient, it seems like it’s everywhere and in everything. Beauty giants formulate it into creams and serums, aestheticians load it up on the skin post-facial, and even supplements promise to increase hydration and moisture levels within the skin. Sure, hyaluronic acid, which holds 1,000 times […]

Founder/CEO, Jonathan Kaplan and US Senator Bill Cassidy pen op-ed in Newsweek

newsweek

The No Surprises Act, a bipartisan effort to reduce the number of surprise medical bills, went into effect on January 1. As significant as this legislation is—surprise bills are one of the biggest drivers of medical bankruptcy in America—the act is still being overlooked.   This legislation remains unfamiliar to those it affects most, specifically […]

I told you so (warning, graphic photos)

laser lipo

In this recent Medscape article, the FDA has announced that the heat-based device Renuvion/J-Plasma, which has been used for skin tightening after tummy tucks or liposuction, “has not been determined to be safe or effective for any procedure intended to improve the appearance of the skin.” The device is cleared by the FDA for “general […]

Botox, Xeomin or Jeuveau during pregnancy and breast feeding

botox during pregnancy

First off, thanks to Professor Emily Oster for the inspiration behind this article. In over 1000 articles I’ve written for this site, I’ve never directly tackled the issue of botulinum toxin (the active ingredient in the popular anti-wrinkle injections behind BOTOX®, XEOMIN® and Jeuveau® (#newtox)).   I did write about this topic, albeit tangentially, in […]

Does the No Surprises Act apply to aesthetic services?

In a chat thread with colleagues on our mutual trade organizations’ message board, there was a question about providing Good Faith Estimates (GFE) for aesthetic procedures under the No Surprises Act. I stated that I didn’t think GFEs were required for aesthetic procedures but a representative from the American Society of Plastic Surgeons (ASPS) commented […]

How accurate are online estimates?

online estimates

Whether you’re generating leads through social media or your website, the goal is to nurture those leads from initial contact into a paying customer or patient. Over the years, we have studied how price transparency1 – the idea that using a Price Estimator on your website2 that provides automated quotes in exchange for the consumer’s […]

Beware of Medical Tourism [video]

medical tourism

Greg: Hey, this is Greg from Big Bay Mornings on 99.7 NOW. And I’m back here with board certified plastic surgeon, Dr. Bae. Hey, Dr. Bae.   Dr. Bae: Hey, Greg.   Greg: What’s going on?   Dr. Bae: Things are good. We are seeing patients regularly, busy. Everybody’s like kind of getting their COVID […]