Dr. Sheila Nazarian: you need your own email database! [video]

Dr. Sheila Nazarian

Share Dr. Sheila Nazarian of the Nazarian Institute and Nazarian Plastic Surgery recently sat down with us to explain why she focuses on building a large email database even though she has a huge Instagram following (@drsheilanazarian).   The world … Continue reading

BuildMyBod Founder talking price transparency on 99.7 in San Francisco

99.7

Share If you’re in the San Francisco Bay Area, you may already be a fan of 99.7, the Bay’s #1 for all the hits, as their slogan goes. Anyway, they recently had Dr. Kaplan, aka Dr. Bae, on as a … Continue reading

Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]

bariatric surgery

Share While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help … Continue reading

BuildMyBod at AAFPRS

aafprs

Share BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – … Continue reading

9 weird things plastic surgeons do – by a plastic surgeon!

plastic surgeon

ShareAfter several years in the profession, I’m amazed at how plastic surgeons do some funny, even weird things. Not hating on anyone because maybe I’m guilty of a few. These are some general examples that refer to cosmetic plastic surgeons … Continue reading

BuildMyBod Founder speaking at THE Aesthetic Show 2018

shark tank

ShareStarting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas.   BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on … Continue reading

BuildMyBod Health founder speaking at InstaMed User Conference 2018

instamed

Share BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be speaking at the InstaMed User Conference tomorrow afternoon. He’ll discuss strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is … Continue reading

Social media wake up call for plastic surgery societies

social media

ShareThere’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. … Continue reading

Founder/CEO of BuildMyBod featured in Radiesse Golden Ticket campaign

radiesse golden ticket

Share Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified … Continue reading