Share Dr. Sheila Nazarian of the Nazarian Institute and Nazarian Plastic Surgery recently sat down with us to explain why she focuses on building a large email database even though she has a huge Instagram following (@drsheilanazarian). The world … Continue reading
Share If you’re in the San Francisco Bay Area, you may already be a fan of 99.7, the Bay’s #1 for all the hits, as their slogan goes. Anyway, they recently had Dr. Kaplan, aka Dr. Bae, on as a … Continue reading
Share While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help … Continue reading
Share BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – … Continue reading
ShareAfter several years in the profession, I’m amazed at how plastic surgeons do some funny, even weird things. Not hating on anyone because maybe I’m guilty of a few. These are some general examples that refer to cosmetic plastic surgeons … Continue reading
ShareStarting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas. BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on … Continue reading
Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the 61st Annual Ohio Valley Society of Plastic Surgeons – the OVSPS. According to the OVSPS website, “The mission of the OVSPS is to promote … Continue reading
Share Social media in the OR (operating room) is a wonderful tool for our practice. I recently wrote about the 5 ways social media has transformed my practice here and here. But for every 5 reasons to utilize social … Continue reading
Share Congratulations to Dr. Jonathan Kaplan, founder and CEO of BuildMyBod Health. He was recently selected as the 2018 Best Cosmetic Surgeon by Bay Area readers of SF Weekly magazine. 2018 Best Cosmetic Surgeon This year’s ballot required readers … Continue reading
ShareDr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be giving several instructional courses at The Aesthetic Meeting this weekend. On Saturday, he’ll be giving a 1-hour instructional course on lead generation and ecommerce. As an extra special treat, he’ll be joined by Rosy Zion … Continue reading
Share BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be speaking at the InstaMed User Conference tomorrow afternoon. He’ll discuss strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is … Continue reading
ShareThere are many myths surrounding cosmetic surgery. Everyone used to think it was only for rich people. Then Congress considered a tax on cosmetic surgery, only to realize it would mostly affect middle class women. That’s not the group you … Continue reading
ShareA couple years ago, I wrote this article about clickbait – the use of eye-grabbing titles to capture a reader’s attention but then directing them to an article that’s less interesting or totally unrelated. My article was entitled, “Trending: Zookeepers … Continue reading
ShareThere’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. … Continue reading
ShareLast week, I had the pleasure of discussing rhinoplasty, or nose jobs, with the hosts of Tablet magazine’s Unorthodox podcast. Episode 117 was aptly named, The Nose Job Episode. The Nose Job Episode You’re welcome to listen to the … Continue reading
Share Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified … Continue reading
