Kelsey’s rant (kelseykaplanfashion on IG): What to look for in your doctor [video]

kelsey kaplan fashion

ShareI don’t know what got her going but my wife, Kelsey, or kelseykaplanfashion on Instagram, went on a humorous tirade on what to look for in a plastic surgeon. It’s her 5 standards that lead to THE gold standard in … Continue reading

BuildMyBod Health founder speaking at Nazarian Institute

nazarian institute

Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Nazarian Institute this weekend. The meeting is open to everyone trying to take their branding and customer service experience to the next level. You can sign up … Continue reading

2019 BuildMyBod Health Annual Pricing Report [infographic]

2019 BuildMyBod Health Annual Pricing Report

Share BuildMyBod Health is the number one online marketplace for healthcare services. It provides consumers and employees of self-funded plans with its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is … Continue reading

Price TransCAREncy, not price transparency

price transcarency

ShareWhat’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its … Continue reading

What a difference an implant exchange makes!

implant exchange

Share Check out those breasts! Seriously though, who would’ve thought an implant exchange from 370cc to 560cc (an increase of almost 200cc!) would still look so good and so tasteful? There are several ways to philosophize on this particular patient’s … Continue reading

Listicle: The red flags we look for in our patients

red flags

ShareRed flags are something a potential patient does (or doesn’t do) that can portend future problems. After 12 years of practice, I’m getting better at noticing these red flags but there’s always room for a heightened sense of awareness. Check … Continue reading

Why we look at more than just BMI [video]

BMI

Share As more consumers research cosmetic surgery online and watch surgery on social media, there’s one thing they keep hearing. That their plastic surgeon won’t operate on them if their BMI (body mass index) is greater than 30. BMI refers … Continue reading

The commoditization of cosmetic surgery

commoditization of cosmetic surgery

Share Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a … Continue reading

Should you buy your partner cosmetic surgery as a gift?

cosmetic surgery as a gift

ShareWith the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum … Continue reading

A breakdown of costs is a huge patient satisfier

breakdown of costs

Share Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option … Continue reading

BuildMyBod Founder speaking at Modernizing Medicine User Conference

modernizing medicine

Share Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the Modernizing Medicine Momentum User Conference in Orlando.   Modernizing Medicine Momentum 2018 Dr. Kaplan’s presentation is entitled, “Improve the Patient Experience With Price Transparency.” In the … Continue reading