Reducing sticker shock for medically necessary and cosmetic services [video]

sticker shock

Share There’s probably nothing more frustrating for a consumer and physician than a consultation that ends in sticker shock. How can a doctor’s website provide so much information about a procedure, but nothing useful when it comes to the consumer’s … Continue reading

BuildMyBod founder speaking at PPMD in Tampa this weekend

ppmd

Share Practice Profitability MD (PPMD) is having a live event this weekend in Tampa. PPMD was founded by Dr. Rich Castellano, a facial plastic surgeon in the Tampa Bay area. Dr. Castellano helps cosmetic practitioners make their staff more productive, grow … Continue reading

BuildMyBod on Becker’s ASC Keynote Panel

becker

Share Dr. Kaplan continues his trek across the country from San Francsico to Dallas to Chicago for the Becker’s ASC meeting. While in Chicago he will serve on two panels. First, the annual Keynote Panel along with other key opinion … Continue reading

BuildMyBod at AAFPRS

aafprs

Share BuildMyBod founder, Dr. Jonathan Kaplan, continues his US speaking tour in Dallas this Wednesday at the 12th International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy of Facial Plastic and Reconstructive Surgery – … Continue reading

BuildMyBod Founder speaking at ASDS!

asds

Share Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking at the American Society of Dermatologic Surgery (ASDS) annual meeting this weekend. The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization in the United States exclusively representing … Continue reading

Do I need to change my breast implants? [video]

change my breast implants

ShareConsumers read a lot about breast augmentation online. Their one takeaway is, “do I need to change my breast implants every 10 years?” They don’t necessarily remember details about capsular contracture or they can’t find out how much their prospective doctor … Continue reading

BuildMyBod Health featured at MAX!

max

Share BuildMyBod and Dr. Jonathan Kaplan are taking part in the MAX Health Expo. MAX stands for Medical Advancement Expo. The event is being coordinated by the Northwest Specialty Hospital and their Marketing Director, Darron Rock.   What’s in store … Continue reading

Call to action: ebooks and newsletters are so 1980’s

call to action

Share If you’re not familiar with Modern Aesthetics magazine, it’s an online and print magazine that provides a great source of marketing ideas for aesthetic practices. A recent article discussed ways to improve your inbound marketing. Basically, how to generate leads … Continue reading

Taking over an existing plastic surgery practice

existing plastic surgery practice

Share Tomorrow, I’ll be part of the Late Career Boot Camp at the American Society of Plastic Surgery Annual Meeting, discussing my experience taking over an existing plastic surgery practice in 2013. In preparation, I gathered some great data points and … Continue reading

Be patient, your breast implants will drop! [video]

breast implants will drop

ShareThere’s nothing more angst-ridden for a patient (and their plastic surgeon) than waiting for breast implants to drop. But as the case below demonstrates, breast implants will drop, eventually. It may take some time and in rare cases, a revision … Continue reading

BuildMyBod founder speaking at OAASC today!

oaasc

Share The OAASC (Ohio Association of Ambulatory Surgery Centers) has invited the BuildMyBod Health Founder and CEO, Dr. Jonathan Kaplan, to present at their annual multi-disciplinary conference on Thursday September 20th at 2:30pm.   The OAASC The mission of the … Continue reading