Price transparency isn’t just for cosmetic services anymore!

price transparency

Share You probably didn’t know price transparency was being utilized for any healthcare services, much less cosmetic services! But it’s true. Consumers are demanding price transparency, ie knowing how much services are going to cost before they get said service. … Continue reading

Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]

bariatric surgery

Share While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help … Continue reading

Price transparency can be sexy!

price transparency

Share The healthcare industry typically views price transparency with disdain and suspicion. But price transparency can be sexy! Price transparency is a bold, seminal way to approach customer service and lead generation.   Why fear price transparency? Healthcare providers worry … Continue reading

Oh the places you will go with your own email marketing database!

email marketing database

ShareWhy do we advertise with Facebook and Google AdWords? Because we want to be exposed to a large, but specific, demographic that has interest in the services we provide. The only problem is that using these services isn’t free and … Continue reading

In with the high and out with the low (quality leads)!

quality leads

ShareLeads are the lifeblood of any business and healthcare, it’s a business folks, is no different. In the old days, when competition wasn’t as fierce, practices and healthcare facilities could passively rely on referrals from other doctors to build their … Continue reading

Don’t get consultations…get bookers! [video]

Consultations

Share If you could shorten the sales cycle for your cosmetic practice, you would, wouldn’t you? It’s possible if you provide enough personalized information online for the consumer. That way, by the time they come in, they’re not just coming … Continue reading

Stupid sh*t patients say

patients say

Share Hey, before you get upset, we encourage you to leave comments about stupid sh*t that doctors say too! Because we know that even though patients say some silly things, we’re all capable! Also, try and keep a sense of … Continue reading

Five reasons why a Get A Quote Now button rocks!

get a quote now

Share For every healthcare provider out there, there’s 10,000 consumers perusing their website. They’re looking for something and hoping the doctor has the answer. At the same time, the doctor is hoping to capture that patient. To do so, they’ll … Continue reading

Four Common Pitfalls in a Medical Practice’s Retirement Plan: How to Identify and Avoid Them

Share David Mandell, JD, MBA Adam Braunscheidel, CFP®  In our careers, we have reviewed many medical practices’ qualified retirement plans (QRPs), including 401(k)s, profit-sharing plans, defined benefit plans and hybrid plans.  Common denominators in many of these plans are four … Continue reading

Injecting fillers with a dental block and blunt cannula to minimize pain and bruising [video]

injecting fillers

Share I recently gave a training for a group of healthcare providers on behalf of Merz. As a paid consultant, I teach doctors and nurses how to use three Merz injectables: XEOMIN® (similar to Botox for reducing wrinkles), Radiesse® and … Continue reading

BuildMyBod Founder speaking at Mountain West Society of Plastic Surgeons

mountain west society of plastic surgeons

Share Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Mountain West Society of Plastic Surgeons tomorrow morning at 8:15 at the Resort at Squaw Creek in Lake Tahoe. The topic: his experience with buying a practice … Continue reading

BuildMyBod doctors’ best practices – in their own words [video]

doctors best practices

Share The BuildMyBod Health network of healthcare providers now includes many doctors, dentists and surgery centers. And with so much collaboration, there’s now a large body of doctors’ best practices growing out of that network. Check out several examples below … Continue reading