The Skinny BBL (Brazilian Butt Lift)

skinny bbl

As plastic surgeons, we hear it from patients all the time…do I have to gain weight for a Brazilian Butt Lift (BBL). For those not familiar, a BBL is a procedure wherein your plastic surgeon takes fat from the torso via liposuction and injects the fat back into the buttocks. And the answer is “no,” […]

Compete on price transparency, not price! [video]

Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price.   Healthcare doesn’t follow the rules of a […]

One step closer: Price transparency in healthcare [video]

It’s official! Price transparency in healthcare is closer to reality.¬†President Trump released new rules requiring hospitals to publish their charges and negotiated rates. You may be thinking, “oh this doesn’t affect me! It only affects hospitals and their employed physicians.” But make no mistake, this affects all physicians!     Why price transparency in healthcare […]

Why CareCredit has its head up its a$$

As a cosmetic plastic surgeon, I get emails all the time from CareCredit (a company that offers healthcare financing for patients) suggesting ways for us caregivers to better engage potential patients on our website. Here are just a couple. 1) Let the consumer know their financing options up front. 2) Allow them to apply for […]

3 types of a Mommy Makeover [video]

mommy makeover

The term Mommy Makeover is thrown around quite a bit amongst plastic surgeons and patients considering the procedure. But what is it? At its most basic meaning, a Mommy Makeover is a procedure to the breasts and abdomen to give a woman back her pre-pregnancy body. But there are several variations as you will see […]

BuildMyBod Founder named Visiting Professor at UC Davis

Visiting Professor at UC Davis

Congratulations to Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health for being named a Visiting Professor at UC Davis (University of California at Davis). His visiting professorship will take place in Sacramento on Tuesday, November 5th.   Visiting Professor at UC Davis The UC Davis visiting professorship program extends an invitation to a plastic surgeon that […]