Lowering the mental barrier to lead generation in healthcare

lead generation

Share There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. … Continue reading

Be on the right side of history when it comes to price transparency

price transparency

Share The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency.   Most surgery centers simply list a menu of cash prices There are … Continue reading

Price transparency is a customer service opportunity in healthcare

price transparency

ShareJohn DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in … Continue reading

Hospitals posting prices. A good start.

Share You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump … Continue reading