9 weird things plastic surgeons do – by a plastic surgeon!

plastic surgeon

After several years in the profession, I’m amazed at how plastic surgeons do some funny, even weird things. Not hating on anyone because maybe I’m guilty of a few. These are some general examples that refer to cosmetic plastic surgeons in particular. Not calling anyone out…but you know who you are!   9 weird things […]

We love #thecrunch

#thecrunch

This statement probably doesn’t make any sense unless you get Botox or Xeomin for facial wrinkles. Both of these products work in exactly the same way to relax muscles that cause wrinkles on the forehead, in between the eyebrows or the crow’s feet.   What’s #thecrunch? Botox or XEOMIN® both contain botulinum toxin. This toxin, […]

Dimpleplasty [video]

The patient above and below was unhappy with his lack of dimples so we created some for him! To understand how a dimpleplasty creates a dimple, it’s important to understand the underlying anatomy that creates dimples in the first place.   What are dimples? The buccinator muscle lies beneath the skin of the cheeks. It […]

BuildMyBod Founder Speaking at Sientra Workshop

Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is presenting at the Sientra Practice Management Workshop tomorrow in Dallas.   BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for a […]

MOC vs Board Certification

Maintenance of Certification (MOC) is a program put forth by specialty medical boards like the American Board of Internal Medicine (ABIM), American Board of Surgery (ABS) and American Board of Plastic Surgery (ABPS) to name just a few examples. The idea is for these programs to ensure that currently practicing physicians are up to date […]

Price should be part of the customer service package in healthcare

customer service is better

Customer service, customer service, customer service! If you’re in the service industry this is hammered into every employee and manager. While this is obviously critical in say, a restaurant or department store, it wasn’t always the focus in healthcare. That’s been changing over the last decade but even within healthcare, there’s a critical piece missing […]

Now I get it! Why doctors are hesitant to show their prices

I speak regularly about the benefits of price transparency and the service our company, BuildMyBod Health provides. From the beginning, I always knew doctors were hesitant to show their prices online.   In fact, during my lectures, I would list the three reasons doctors shy away from online price transparency: – concern that patients will […]

BuildMyBod Founder speaking at THE Aesthetic Show 2018

Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving three lectures over the course of four days at THE Aesthetic Show 2018 in Las Vegas.   BuildMyBod Health: A primer BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket […]

What it takes to provide great customer service

Competition has always been fierce in healthcare and it’s only getting more competitive these days. The reasons are plentiful and a subject for another blog post. But the important thing is how to differentiate yourself. Which of course is where customer service comes in. And great customer service begins even before the patient has any […]