Build your email database and own your marketing!

While the answer may seem obvious, why do medical practices (or everyone for that matter) advertise with Facebook or Google? It’s because we want to get in front of the eyes of their billions of users. But we’re really not exposed to all of their viewers. Anyone that uses digital advertising knows that you narrow […]

Is your doctor’s office-based operating room accredited? [video]

office based operating room

If you’re in the market for cosmetic surgery, you may notice lots of doctors now perform their cosmetic procedures in their office. But that doesn’t mean that every office based operating room is created equal! You want to be sure that your doctor’s office based operating room has accreditation. Believe it or not, there’s no […]

BuildMyBod Founder Speaking in San Diego

Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be making several presentations at the Combined Otolaryngology Spring Meeting (COSM 2017) and ASAPS Aesthetic Meeting next week/weekend in San Diego. Additionally, Dr. Kaplan will be on hand at Firm Media booth #947 to discuss how Firm Media has improved the digital marketing for his practice in San […]

Is it ok to have Marijuana before surgery? [video]

ok to smoke marijuana before surgery

In honor of April 20th, or 420, a sort of national holiday for marijuana, several patients are asking: if you can’t have cigarettes before or after surgery, is it ok to have marijuana before surgery? Most patients know about the issues with cigarettes before and after surgery but is marijuana ok? I’m not going to […]

Saggy breasts worse after breastfeeding or pumping?

saggy breasts

When you’re a plastic surgeon, “cocktail conversation” at a party can involve any and all topics. How much recovery do I need after a neck lift? Can you get rid of my cankles? Breast pumping, not breastfeeding, resulted in my saggy breasts! This particular party patron made the last comment as a matter of fact. I […]

Why tax season is the time to schedule your cosmetic surgery

tax season

Tax season officially culminates tomorrow, April 15th (or maybe technically April 18th this year) when you file your taxes. And let’s just assume you’re filing your taxes on time! Aside from getting past the anxiety of taxes, this is actually a great time of year. Why? Because this is the time to get that mommy […]

BuildMyBod Founder to speak at Aesthetic Everything Beauty Expo 2017

BuildMyBod Health is very excited to announce that founder/CEO, Dr. Jonathan Kaplan will be speaking at the upcoming Aesthetic Everything Beauty Expo 2017. The expo will take place in Phoenix on May 13th and 14th.   What’s Dr. Kaplan talking about at the Aesthetic Everything Beauty Expo Click on the image above to enlarge. As you’ll […]

How to avoid duck lips with lip filler [video]

duck lips

Lip augmentation is a very common procedure with many options to plump up your lips. And even though it’s a relatively easy procedure, the most common concern is that you’ll end up with duck lips. Why does that happen? Can’t a person recognize they’ve had too much filler or able to avoid that appearance in the […]

Tummy Tuck with Abdominal Wall Tightening

full vs mini

Your typical tummy tuck includes liposuction to the abdomen, removal of excess skin and often-times, abdominal wall tightening. It’s not always necessary but it’s important for the patient to be aware of this aspect of the procedure. The tummy tuck tightens the abdominal skin but the abdominal wall is a whole different animal.   When […]

Overnight stay after cosmetic surgery…necessary?

overnight stay

Often patients ask when they will be go home after their cosmetic surgery. I will explain that they’ll go home mid or late morning or early afternoon depending on the procedure. There’s a look of surprise in their face because they ask, “oh, the same day?!” And I explain that an overnight stay will not […]